Permanently Beautiful

The Whitney Center For Permanent Cosmetics

Perhaps you’re wondering why we just changed our name to The Whitney Center for Permanent Cosmetics. We wanted to recognize the artistry and skill of our premier permanent makeup expert, Melany Whitney. A pioneer in the field of permanent cosmetics, Melany Whitney is a nationally recognized expert in permanent makeup and artistic medical tattooing. Melany Whitney is the “Voice of Permanent Makeup.”

When the news media seek out expert information on the permanent cosmetics industry, they turn to Melany for professional comment and analysis. The growing popularity of permanent cosmetics to enhance natural beauty has led to interviews on many major news programs, including ABC Eyewitness News 7 in New York City, Fox 5 News New York, the NBC Today Show, CNN, Inside Edition, ET and Bravo. Articles featuring new beauty trends and Melany’s innovative beauty techniques and have appeared in Elle, Women, New Beauty, The New York Observer, New Jersey Monthly and a host of other magazines and newspapers. 

But permanent cosmetics have important applications outside the realm of everyday, around the clock beauty. Melany is a pioneer in the field of paramedical cosmetic tattooing.  When prominent plastic surgeons and physicians seek the services of a medical tattoo professional to restore the beauty and confidence of their patients, they recommend Melany. She is nationally recognized and sought not only for her expert professional technique, but also for the realistic artistry she brings to facial and breast restoration following surgery. In support of Cancer Awareness Month, Melany was recently interviewed about the unique areola restoration technique she developed that restores the three-dimensional appearance of a natural nipple and areola to the reconstructed breasts of cancer patients.

A Board Certified Permanent Makeup Artist and Instructor, Melany has earned a host of certifications and credentials in pursuit of professional excellence. Her extensive artistic background allows Melany to bring unparalleled artistry to her work, whether she is augmenting an individual’s natural beauty or restoring the delicate beauty and confidence of a cancer patient.

A friend of mine is a globally respected research scientist. She spent years hiking rugged terrains in remote corners of the globe and sailing on wind-swept research vessels. In such challenging physical environments, practicality ruled the day and there was little time or opportunity for perfecting the art of makeup, hairstyling or wardrobe. So it was a rude shock when she decided to pursue a high-level post in Washington D.C. and realized that she would be judged not only on her professional qualifications and personal demeanor, but also on her appearance. To be accepted and respected by the political, academic, and corporate elite of the nation, she found she would have to look the part and develop a new set of personal skills.

Attacking the problem with the same determination that catapulted her to the top of her profession, my friend engaged the services of a high-end professional shopper to school her in flattering wardrobe choices. She went to the city’s premier stylist for a cut and styling tips, then stopped by the shop every morning to practice until she could duplicate his technique. Learning to properly apply makeup was the most difficult of the tasks she set herself. Barely there eyebrows and a thin lip line marred by tiny lines from years of sun exposure increased the challenge.

For people like my friend, permanent cosmetics can be the perfect solution. A skilled permanent makeup technician can artistically style the face to enhance its natural beauty. Pale eyebrows can be given beautiful definition, thin lips made lush and full, and dull eyes given lustrous drama — and best of all, it’s permanent. No more morning struggle to make yourself look beautiful. No need for late afternoon touchups. With permanent cosmetics, you look beautiful every minute of every day!

We’ve just changed the name on our business from the Center for Permanent Cosmetics to the Whitney Center for Permanent Cosmetics.

Stay tuned for exciting new information about our name change in the near future!

While we may chide men for their sometimes obsessive interest, our breasts are among the features that make us uniquely female. Losing a breast to cancer, while sometimes necessary, can be a very traumatic experience. For the sake of their health, some women must choose to sacrifice a piece of their femininity. Melany Whitney’s unique three-dimensional cosmetic tattooing allows these courageous women to regain breast beauty.

Many were shocked when 36-year-old actress Christina Applegate, whose mother is a repeat breast cancer survivor, made the difficult decision to have both breasts removed after being diagnosed with breast cancer and finding she carried the BRCA1 breast cancer gene. Even though cancer was found in only one breast, the beautiful star of ABC TV’s hit comedy Samantha Who chose to have both breasts removed to ensure complete elimination of the cancer and minimize its chance of returning. It can’t have been an easy decision for a woman at the height of her career.  

Losing her breasts has been emotionally traumatic, Ms. Applegate admitted. “Sometimes, you know, I cry. And sometimes I scream. And I get really angry,” she said. But the actress considers her anguish “all part of the healing.” Over the next eight months, Ms. Applegate will be undergoing breast reconstruction surgery.  “I’m going to have cute boobs till I’m 90,” joked the irrepressible actress.

Restoring breast beauty after cancer loss to help survivors recapture self-confidence in their femininity has been particularly satisfying to Board Certified permanent cosmetics technician Melany Whitney. To restore natural beauty to reconstructed breasts, she has developed a unique cosmetic tattooing procedure that recreates the realistic three-dimensional appearance of a natural nipple and areola. “When my client cries after seeing herself looking whole again, I cry also,” she said. “I am so thrilled I can help each woman regain what she lost and move forward with their lives.”

If you are considering permanent makeup for the first time here’s a great book that will help you to know and understand our industry better.

The book is called I Love My Permanent Makeup and is written by Debbie McClellan.

The book is written with you in mind and talks about the safety and beauty of permanent makeup. The book answers over 60 common questions that new potential permanent makeup users will want to know.

You can buy it for $9.95 on www.Amazon.com.

Link:
http://www.amazon.com/I-Love-My-Permanent-Makeup/dp/1599753103/ref=sr_1_1?ie=UTF8&s=books&qid=1221762916&sr=1-1

We’re going to be adding a new section to our website on client testimonials and are inviting you to send us yours. If you have been a client of Melany’s we would appreciate it very much if you would take just a moment and rate her services and leave us a comment that we can post on our website. The online form takes less than one minute to complete.

We know that you will want to share your beauty success story with others and even show off your new permanent look. If you want to send us a photo, we’ll post it too next to your testimonial. Thanks for your help in advance and we’ll keep you posted when we have the new Testimonials section launched.

Link:
http://www.permanentmkup.com/reviews.php

Melany Whitney was interviewed on Bravo TV’s Ironic Iconic America that was broadcast on Friday, October 3rd, at 8 P.M. Eastern Time.

The one hour cable television documentary explored America in a way you’ve never seen before. The show was an unpredictable journey traversing American popular culture through its fashion, food, love & sex, beauty, and design.

Led by a connoisseur and his eager foreign counterpart, the audience was taken from one end of the continent to the other, effortlessly leaping through time and space, making observations on America that are sometimes revealing, sometimes surprising, but were always insightful and informative.

Melany Whitney hads been chosen as the leading representative of the permanent cosmetic profession as part of the documentary’s review on American beauty enhancements today. We will post the video clip in our Press Room when it is available.

This is a continuation of the post that was started on Wednesday about Melany’s professional eye enhancement tips.

Interviewer: What about the client who wants a more dramatic look?

Melany: If my client wishes a bit more thickness or darkness to that upper lash line, I can add a tad thicker line in that area to make that area even more outstanding. At the same time, I try to keep a “soft edge” to both the top and bottom liners for that all important natural appearance.

Interviewer: What about the lower lid, I think you do something different there don’t you?

Melany: Yes I do, the lower liner is definitely treated a bit differently than the top liner. It needs to be put in-between each bottom lash and in a more of a stippled or connected dots technique. Due to the natural salt we have in our tears – the bottom line will always fade a lot more than the top and give a softer effect – but a very important one. Without bottom definition, your eyes tend to look droopy and tired. Done correctly, which means, NOT done with a thick application, the liner will actually make your eyes “pop”. If not done in just that precise way, a thick black liner will tend to “close the eye up”.

Interviewer: What about color and what color should not be used?

Melany: The choices in color for eyeliner have basically come down to black and black brown. Color can actually be applied as a shadow above the liner (permanently or by conventional means) if desired later. If you understand color theory – the reason you should not rim your eyes with a medium or light brown is that those browns tend to have too much warmth or red tones in them and can give your eyes a “rabbit eye” (pink) effect. 

Interviewer: Any other important tips for us today on eyeliner?

Melany: Another VERY important tip is that eyeliners should NOT go past the last lash in any direction (top or bottom). This is due to the fact that if done in the medial area or outer Canthus area of the eye, you could experience “migration”, weeping or bleeding of the color under the skin, where it is not supposed to be. I am asked many times to pass these parameters and decline. Better safe than sorry in these instances!

Another comment I’d like to make is that all black eyeliner pigments have “blue” in them. This blue will eventually come out months to years down the road. This has never been a “negative” to be concerned about, since all eyes look great with the smallest bit of blue or charcoal around them. Actually this “fading” tends to make light blue eyes a bit greener looking! This does not indicate that your technician is using “common” tattoo ink in your liner – it is simply a reality of the color black.

Interviewer: What great tips and insights into how you enhance eyes permanently. You also had some great insights into brow design in the last newsletter issue and I would like to provide that link to our readers. I’m sure you’ll have another new tip for us in our next issue and even I will be looking forward to that.

We’ve interviewed Melany on how she beautifies eyes for a new client. We think that you will find her artistic insight interesting reading.

Interviewer: Melany, you do such a wonderful job on enhancing eye beauty, but don’t clients get uncomfortable with you working so close to their eyes with needles?

Melany: Let me explain a little about the eye area first. The eyelids are literally the two folds of skin that shield the eyeball. The upper eyelid is larger and more moveable. It regulates the opening and closing of the eye with the help of the Orbicularis Palpebrarum muscle. Lower lid movement is slight. The eyelids act to sweep dirt from the surface of the eye, protecting it from injury, and helping distribute tear fluid.

As a permanent cosmetic practitioner, I am frequently working in close proximity to the eye and over the major protection for the eye, the eyelid. This is the biggest fear that my clients have – can I go into their actual eyeball during a procedure? Well, because the eyelids are the protection for the eye – I only work with a closed lid – thus protecting the eyeball at all times. I hold the lid firmly, but gently, in order to get enough stretch for pigment retention in that area. Poking a client in the eye has never been a concern for me a seasoned technician. The part of the eyelid that I work on is thicker at the margin – called the Tarsal Ridge. This is where most technicians DO NOT put color because it is actually more difficult to do, if one is not familiar with the physiology of that area.

Interviewer: So do you put color there in the Tarsal Ridge?

Melany: Yes, I feel that any eye lining procedure is not complete without some darkness being put in between the client’s eyelashes (the Tarsal ridge area) to give the appearance of a fuller and thicker lash base. It usually is an area in which you simply cannot get conventional eyeliner – so that the line you get with over the counter products, winds up accentuating the thinning of our lash line instead of plumping it up.

I always include this lash enhancement, which in most cases is all that is needed, to give one a “brighter and open eyed” look. It is natural and cannot be easily detected as “added”. You can go to sleep, wake up, swim, sweat, etc. without “tell tale raccoon eyes”.

Check back on Friday for the rest in this interesting interview on eye beauty tips.

In these trying economic times we all need to look for investments that are secure and deliver long-term results; an investment in permanent makeup delivers just that. You may want to look your best during the extended hours you may be working or have a more youthful appearance as you enter the job market again. Where the financial markets are wildly fluctuating, there is one refuge that will always pay off, that is an investment in improving and enhancing your appearance with permanent makeup.

We’ve all heard the expression that “the eyes are the windows to the soul”. How true this seems to be especially today! We all know how “unadorned” eyes look first thing in the morning – quite tired looking indeed. Even during or after a hearty workout or after an entire day at work – your eyes reflect the way that you are feeling, as well as saying a lot about your personality.

Why not naturally enhance your eyes with permanent cosmetic? You would be amazed at how this can be easily accomplished; resulting in personal freedom day in and day out. Enjoy!

Best Regards,

Melany Whitney