Permanently Beautiful

Page through any glossy fashion magazine and you’ll see pages of ultra gorgeous women with pouty lips, perfect brows and lush, lash-framed eyes. We may love the look, but it’s hard to identify with uber sleek runway models when we peer into the mirror in the morning. CoverGirl understands that we need real women role models. The cosmetic giant chose Ellen DeGeneres, everybody’s every woman, as the unconventional cover girl to headline a new ad campaign.

You have to smile as Ellen flirts self-consciously with the camera, seeming surprised to be caught in the spotlight. Ellen’s cute and she’s got great dance moves, but no one would peg her as a glamorous model — least of all Ellen. ”Women don’t necessarily want to look slimmer, younger or more stylishly turned out,” Lesley Jane Seymour, editor-in-chief of More magazine, told The New York Times. “They just want to be the best that they can be …”

Today’s self-assured woman is looking for “a woman they can relate to both physically and emotionally,” Esi Eggleston Bracey, VP of Procter & Gamble, makers of CoverGirl cosmetics, told the Times. “In Ellen, she sees a slightly better version of herself, someone appealing from the inside out.” 

That’s what we really want from cosmetics. We want to enhance our own natural beauty. Permanent cosmetics, artfully applied by Melany Whitney, give you that perfect, natural look — the look that makes Ellen feel like one of the girls.