Permanently Beautiful

Grammy winner Rihanna has one. So does sexy Victoria Secrets super model Gisele Bundchen. You’d expect wild women Britney Spears and Lindsay Lohan to sport tattoos; but so do Posh Spice fashionista Victoria Beckham, husky-voiced headliner Norah Jones and perky Hollywood A-lister Drew Barrymore. All have been inked and wear their tats proudly. Tattooing has become a popular expression of individuality; its popularity crossing class and socio-economic boundaries; its craftsmen recognized as serious artists. 

Since before the time of Ancient Egypt’s pharaohs, tattoos have been part of the human experience, periodically waxing and waning in popularity. Tattoos sported by South Seas sailors so intrigued Europe’s upper class that nearly one in five members of the gentry showed off tattoos in the 1890s. Just before WWI, tattooed cheeks, colored lips and eyeliner were all the rage in trendy NYC social circles. The popularity of body art enjoyed another resurgence during the free-spirited ’60s. Today, tattooing has gone mainstream and is considered an exhilarating form of personal expression.

Many women are again discovering the no-care convenience and beauty-enhancing qualities of cosmetic tattooing, also called permanent makeup. Permanent eyeliner is the most sought enhancement, followed closely by lip liner and coloring. Permanent makeup can enhance your natural features, correct problem areas and give your self-esteem a boost that comes from knowing you look your best every hour of the day or night.