Permanently Beautiful

I love the cool tat-designed Warriors in Pink t-shirt worn by NCIS star Pauley Perrette in the new Ford Cares fight against breast cancer public service announcement. Pauley plays the fabulously funky, tat-loving, sweet and huggable Princess of Darkness Abby Sciuto on the hit CBS crime show. The fight against breast cancer is close to Pauley’s heart. She lost her mom to breast cancer in 2002. When you purchase Pauley’s cool Midnight Warrior T-Shirt or other Warriors in Pink gear, Ford donates 100% of net profits to the Susan G. Komen for the Cure Foundation.

Warriors in Pink is just one of several new breast cancer awareness efforts aimed at younger women. At the forefront of this edgier, humorously self-aware approach is Canadian-based charity Rethink Breast Cancer. Their tongue-in-cheek, jiggly, giggly Save the Boobs psa recently rocked YouTube. Sponsors of Toronto’s annual Boobyball breast cancer benefit gala, the group is trying to connect with MTV-raised women who don’t see breast cancer as a personal risk, despite the fact that 5% of U.S. women battling breast cancer are under 40.

Pink t-shirts proclaiming “Save the ta-tas” and other cheeky slogans have catapulted Julia Fikse’s same-named Southern Cal t-shirt business to popularity among 20- and 30-somethings. The fashion designer donates 5% of every sale to breast cancer research and awareness in support of family members who are battling the disease.

That same personal involvement with women battling breast cancer led renowned paramedical tattoo artist Melany Whitney to develop her unique 3-D nipple and areola breast restoration technique.