Permanently Beautiful

Right now you’re excited. You found a dynamite dress that is going to knock your man flat on his back (you hope). Maybe you’re getting your nails done in a bright bold color to match that dramatic shimmery eyeliner you picked up. You’ve had your best gal-pal over for an experimental hair session. Everything’s laid out and waiting for tonight. Your man got reservations to a hot club and you’re looking forward to a night of dancing, revelry and showing off. It’s time to bid 2009 adieu and say hello to 2010!

Don’t you just love New Year’s Eve? It’s so full of hope and promise, excitement and champagne! Of course, eventually the piper must be paid. After the glitz and glam of New Year’s Eve comes the raw reality of New Year’s morning. Ugh! The fabulous face your man fell in love with at the stroke of midnight last night could now be the star of the next Saw movie. Raccoon-circled eyes, eyeliner smeared everywhere, gunky stuck-together eyelashes, pale white lips. Ugh! Of course if you had permanent makeup, you wouldn’t have to worry about the morning after. Permanent makeup lets you wake up gorgeous every morning!

Click here to find out more about permanent makeup.

The natural look may be in for every day wear, but New Year’s Eve calls for glitz and glam! Vibrant, bold lip colors in glossy, wet shines say you’re ready to party. New potted lipstains are fun, wear beautifully and are available in flashy, bright colors. Or choose a long-lasting lipstick in one of this season’s bold new reds topped with a slick, glossy shine. Remember to carry a refresher to touch up your lips right before that special midnight kiss!

Shimmer is in for New Year’s Eve. Glam up your eyes with a line of shimmery eyeliner and a couple extra swipes of mascara. For ultra bold eyes, layer two thick lines of shimmering eyeliner above lashes, overlapping just slightly. Depending on your mood, use complementary or contrasting colors or pick up a colors from your dress.

If you like glitter, this is your night to shine! A dusting of glittery blush across cheeks and decolletage adds sparkle. Roll on glitter for hair is fun, just don’t overdo it. A little glitter is alluring; too much makes you look like a Christmas ornament.

Naturally, if you wear permanent makeup, you’ve already cut your prep time. Just moisturize and add a little pizzazz. Your already perfect permanent makeup — eyeliner, lipliner, lip color, etc. — serves as a fabulous foundation for adding a little glitter to cheeks, glimmer to eyelids and shiny color to lips. Just apply New Year’s Eve makeup right over your permanent makeup.

Imagine two Christmas mornings. In one, your kids or nieces and nephews or grandchildren rush you out of bed. No time to even wash your face, much less moisturize, and forget about makeup. The kids simply can’t wait another second to start ripping and tearing into their loot to see what Santa brought. You gamely toss on your robe and troop downstairs only to be confronted by flashing cameras dutifully capturing the big moment. There you are: hair a bit disheveled, glassy eyes fading into your sallow face, lips dry and lifeless. Ugh! This is the moment your family is capturing for all eternity? Where can I hide?

Now imagine yourself after permanent makeup. You wake up smiling, knowing you look fabulous. Run a brush quickly through your hair. With perfectly lined eyes from permanent eyeliner and soft red lips from permanent lips you know you’ll look smashing in the family photos to come. That mildly disheveled look has turned sexy and alluring. Bring on the cameras. You’re ready to shine — and it’s only 5 A.M.!

Who wouldn’t prefer to star in scene #2? Sure, it’s too late for this year; but it’s not too late to treat yourself — or someone you love — to a permanent makeup gift certificate from the Whitney Center for Permanent Cosmetics. Make a holiday vow that this is the last year you’ll find yourself hiding from Christmas morning cameras. Next year — after permanent makeup — will be your Christmas to shine. Smile!

Packing for a holiday trip? Think of all the items women typically pack in their cosmetics bag: moisturizer, concealer, foundation, powder, blush, eyeliner, eye shadow, mascara, eyebrow pencil, lip liner, lipstick, lip gloss — and that’s just the basics! Many women use additional makeup products (bronzer, shading, corrective skin coloring products, etc.). Many more women will pack multiples of many products so they’ll have a selection of colors while they’re visiting. Of course, you also have to pack everything you need to take the whole smear off at the end of the day: makeup remover, cleanser,  nighttime moisturizer, lip moisturizer and more. Then there are all the products you need to repair skin damage caused by wearing all that makeup all day long: skin rejuvenators, blemish control ointments, skin repair creams and more. No wonder the luggage industry makes special makeup cases. By the time you pack up your makeup, there’s hardly room for anything else in your suitcase!

Now compare the contents of a normal makeup case with the contents of a cosmetics bag owned by a woman smart enough to have permanent makeup. A woman with a full face cosmetic enhancement only needs to pack a mild facial cleanser, a good quality moisturizer and a moisturizing lip gloss. Permanent makeup wearers who need to pack light can get by with cleanser and sunscreen, using the sunscreen to moisturize face and lips. When you have permanent makeup, life — and packing — are simple.

A nationally recognized expert in the field of permanent makeup and paramedical tattooing, Melany Whitney’s expertise and knowledge are frequently solicited by national television, print and radio media. A featured guest on Sirius Satellite Radio’s Doctor Radio, Melany has been interviewed about the advantages of permanent makeup by ET, Inside Edition, CNN and NBC’s Today Show, among others. Her renowned artistry and well-deserved reputation as “the Voice of Permanent Makeup” have made Melany a much-quoted source on the subject of permanent cosmetics. Melany’s comments on permanent cosmetics have been featured in national beauty and fashion magazines including Elle and New Beauty.

Melany’s ground-breaking paramedical tattoo work with breast cancer survivors undergoing breast reconstruction surgery led her to develop a unique three-dimensional tattooing technique that creates a realistic-looking nipple and areola. An achievement that has provided tremendous personal satisfaction, Melany’s new reconstructive tattooing technique had given breast cancer survivors renewed self-confidence in their appearance after breast removal and reconstruction.

A pioneer in the field of permanent makeup for men, Melany was recently asked by Flash News to discuss the sensitive issue of malformed male nipples and whether the use of corrective paramedical tattooing could correct the problem. New Moon star Robert Pattinson is just one of many men who suffer from uneven, malformed or too small male nipples. The same permanent makeup techniques Melany developed to assist breast cancer survivors can be applied to the sensitive issue of malformed male nipples.

To find out more about Melany Whitney, founder of the Whitney Center for Permanent Cosmetics, visit our media center.

Does your sweetie need a little help in the gift-giving department? Is he always picking out clothing that wouldn’t fit a toothpick in colors you wouldn’t be caught dead in? Is your dresser lined with bottles of celebrity colognes? If all you can think of whenever he hands you an elegantly wrapped box is How long will I have to wait in the return line this year? Take pity on the poor guy and tell he what you really want — a holiday gift of permanent makeup.

Our favorite men really do want to give us holiday gifts that light up our eyes and make us happy. But let’s face it, a lot of guys were born without the fashion gene. So unless you love electronics, you really need to help them think outside the box. Permanent makeup is a gift you’ll treasure each and every day for the rest of your life. Permanent cosmetics is a gift of beauty, time and self-confidence. And it’s a gift he’ll enjoy seeing you wear every day — and night!

And gals, we’re not the only ones who like to put our best face forward. Maybe your guy is secretly hoping for permanent makeup for men in his Christmas stocking!

The Victoria Secrets super models, music superstars like Fergie of the Black Eyed Peas and other celebrity glitterati always look gorgeous. Of course they have an army of backstage makeup artists, hairdressers and stylists to help them achieve that flawless makeup, perfect hair and elegant style that we mere mortals envy. You may be on your own when you open your makeup bag every morning, but you can still achieve beautiful results with these makeup tips from runway pros:

• For a little curl and glop-free mascara application, hold a spoon against your upper lash line and apply mascara against it.
• To create sky-high cheekbones, holding a fan-shaped brush parallel to your hairline, brush frosted cheek color up toward your ear, then from hairline inward toward your nose, stopping just before your nose. Using the same brush, lightly stroke matte blush in the same color right above your jaw line from ear to mouth. Women with olive skin should use a bronzer. A pinker shade is best for fair-skinned women; mauve for medium skin tones.

Professional makeup artists say the key to flawless makeup is to perfectly match makeup to skin tones. Permanent makeup artfully applied by Melany Whitney, a former professional makeup artist herself, is always perfectly selected to match your unique skin tone. Permanent makeup gives you flawless runway model perfection every day — and night — without hours of effort.

Did you catch the Victoria Secrets fashion show last week? Fergie of the Black Eyed Peas certainly held her own against the professional runway competition. She looked utterly amazing in that glittering emerald body suit with its free-flowing cape. In a night filled with plenty of big T and tight A, it was a night of glamour, fantasy and beautiful women. The backstage glimpses of models being made up and stage managers rushing them on stage added to the excitement, but haven’t you always wondered how models achieve that absolutely perfect, flawless on-camera look?  

When asked to reveal their special makeup tips, professional makeup artists agree that totally flawless skin starts with a good moisturizer. Airbrushed foundation application and artistic facial contouring are the techniques the pros use to ensure that models and celebrities put their best face forward. That’s outside the skill set or needs of most women, but there are a number of professional tips you can apply at home.

• For barely there lips, apply a good moisturizer to lips, follow with concealer. Apply pale lip gloss for kissable natural looking lips.
• For a light and luscious lash line, dot along lash line with eyeliner pencil then blend gently with a Q-tip.
• For perfectly groomed eyebrows, fill in and shape brows with a 3B or 6B graphite pencil instead of an eyebrow pencil. While too harsh for blondes, graphite will give brunettes a more natural look.

More tips next time

The cameras may be positioned to make it less obvious, but look carefully and you’ll notice that hunky Twilight star Robert Pattinson suffers from grossly uneven nipples. Perhaps it’s embarrassment about his nipples and not his professed fear of injuring his beloved that is really at the core of vampire Edward Cullen’s sexual abstinence. Pattison’s Twilight alter ego is rarely shown shirtless, perhaps with good reason.

Fortunately, fans of the vampirous Brit need not worry. Robert’s uneven nipples can be permanently fixed by areola restoration, a specialized type of paramedical tattooing perfected by Melany Whitney. A nationally recognized expert and innovator in the field of permanent makeup, Melany has developed a unique tattooing process using special tools and pigments to create realistic-looking nipples. Originally developed to help breast cancer patients undergoing breast reconstruction, Melany’s innovative tattooing process produces a normal-looking, textured, three-dimensional nipple.

Melany’s cosmetic tattooing procedure can be used to provide men with the perfectly symmetrical nipples every man desires. Small nipples can be made to look larger. Melany’s specialized tattoo shading techniques can correct the size, color and shape of male nipples and areola (the colored skin surrounding the nipple) so that they are larger, attractively tinted and perfectly positioned. Don’t be embarrassed to take your shirt off. Melany Whitney can make male nipples look normal again.

Find out more about Melany’s unique tattooing techniques on our website.

It’s hard to believe but the ’80s are back! Big hair, football-size shoulder pads, kohl-lined eyes and ruby red lips. In the 1980s women came into their own in the workplace. Clothing fashions, hair styles and makeup reflected women’s new-found power on the job and served to augment her presence in heretofore male-dominated board rooms. Fashions were forceful and imposing and makeup had to be bold and colorful to stand out. In the 1980s women wore more makeup and eye makeup and lip colors were darker and more noticeable than they had been before. It was a look that commanded attention.

Research has shown that every 30 years fashion styles repeat themselves but with a new twist on the original. Today’s makeup styles give the brassy, look at me ’80s a  softer, more sensual appearance that exudes self-confidence and says we’ve arrived and we’re here to stay! The dark kohl-lined Goth eyes of the 1980s have been softened into far more sensuous smoky eyes. Lips are still red; but instead of the bold, brassy reds of the ’80s, lip colors are softer, warmer, earthier reds. It’s the lip liner not the bright color that calls attention to the lips today; but instead of matching liner and lipstick colors, liners are going more brown this season. And put the lip gloss away during the day. Matte-finish lip stick says I’m in charge at the office.

Permanent makeup can give you the perfectly applied lip liner that is the base for today’s powerful, sensuous red lips.