Permanently Beautiful

It is politically correct today to recognize the inner beauty in each individual and eschew outward appearance as a measure of a person’s worth. But scientific studies have repeatedly shown that human beings are hard-wired to respond more positively to beauty. Beauty seems to be as much a survival skill as intelligence or strength. We trust and value attractive people. It is no accident that successful politicians, movie stars, television personalities and business leaders seem more attractive than the average Joe or Jill on the street.

In her 1999 groundbreaking book, Survival of the Prettiest, Harvard Medical School psychologist Nancy Etcoff applied the nature vs. nurture argument to the issue of physical beauty. What Etcoff discovered is that, despite our intellectual desire to peer beneath the surface, in practice we do judge people by their appearance — and beauty tips the scales in an individual’s favor every time. Etcoff found that beautiful people hold better jobs, are paid more, are promoted more often and seem to find an easier path to success. We may wish it were different, but the reality is that life is easier for beautiful people.

Some individuals are blessed with naturally beautiful features. The rest of us must rely on makeup, fashion and personal style to enhance our features. Fortunately, artistically applied permanent cosmetics can permanently enhance your best features while correcting small flaws that may detract from our appearance. When expertly applied by renowned permanent makeup artist Melany Whitney, permanent cosmetics can create a stunning, more beautiful you, ultimately enriching your appearance and your life.