Permanently Beautiful

Self-adjusting makeup is the latest buzz in fashion mags and at makeup counters. Makeup manufacturers from inexpensive Cover Girl and Almay to upscale Dior and Lancome have been debuting a variety of makeup products that seem to promise a highly personalized makeup experience by precisely matching the individual color of the wearer’s skin. Touted as a chemical break-through in the highly competitive world of commercial cosmetics, the hype is that these cutting-edge foundations, concealors and blushers are formulated with specialized shade-sensing agents that, ads claim, allow the makeup to almost magically mimic the color of your skin.

The commercial cosmetics industry has long sought ways to personalize its products. Gimmicks have come and gone. From simple color charts to intricate multi-choice wheels through quirky sliding gizmos, the makeup industry has tried any number of color-coded, number-matching, skin tone-identifying gimmicks to try to create a personal experience from mass marketed products produced for the largest number of users. This latest trick may be fun and some of the cosmetics do turn a pleasing color on the skin, but no mass-produced product will ever be truly personalized to the unique makeup requirements of a specific individual.

If you desire a truly personalized makeup experience, distinctively mixed and artistically applied permanent cosmetics will give you the perfect makeup colors and lines you desire to showcase and enhance your uniquely personal beauty.