Permanently Beautiful

Natural gray-haired beauty.

The pursuit of youth is what usually drives American beauty trends. Women and men want to look younger, more attractive, more vital. Cosmetics and permanent makeup are sought out to wipe away the years. Americans spend millions of dollars each year trying to banish the lines, creases and wrinkles that come with aging. Our quest for youth makes the hottest new trend in hair color more than a little surprising. Gray is the hot new hair color. Celebrities from singer Pink and TV personality Jay Manuel to celeb Kelly Osbourne and singing sensation Lady Gaga have gone gray. For women and men in their 20s and 30s, going gray is a way to stand out and enhance individuality. But it’s also part power trip. Those who are indulging the trend say gray locks instantly convey an aura of intelligence and wisdom.

What we’ve noticed is that the gray hair fad is being adopted only by the young. Those gray locks frame youthful faces that are as yet unlined and unwrinkled. Men and women who come by their gray strands naturally know that wisdom comes not from a Clairol box but from years of hard-earned experience. These warriors of the corporate trenches have also learned that while a touch of gray may connote wisdom, the look of youthful vitality achieved from permanent makeup is a far greater asset in the workplace.