WHITNEY CENTER’S JOAN FREEDMAN INTERVIEWED BY INSTYLE’S SAMANTHA FARAGALLI

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When it comes to makeup, troche sildenafil no one loves a short-lived look that fades by midday. Perhaps that’s why permanent makeup (aka, ailment look cosmetic tattooing) is on the rise in the U.S. While the results take the #IWokeUpLikeThis trend to a whole new level, buy cialis there are important factors to consider before you ink. To learn more, we chatted with Joan Freedman, Principal of the Whitney Center for Permanent Cosmetics.

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Permanent vs. Semi-Permanent

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There are two types of makeup tattoos: permanent, in which pigment is placed in the dermis and will last forever, and semi-permanent, in which pigment targets the outer epidermal layer and is designed to fade away after a year to 18 months. Make sure you understand what kind you’re getting. Permanent makeup means it’s everlasting (though, like any tattoo, touch-ups may be required every few years to combat fading). The biggest risk to going permanent? “Removing it is a very difficult and expensive process, so do your research well and look up the reputation of the technician and business,” says Freedman.

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It Is a Big Time-Saver 

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\nInstead of having to apply a ton of makeup every morning, permanent cosmetics allow you to look done up 24/7. While you may still want to add a little foundation or eye shadow every now and then to complement your inked brows, eyes or lips, makeup tattoos do save time in the day-to-day. And when performed by a highly skilled pro, the tattoo pigment “actually [looks] more natural than any topical makeup,” according to Freedman.

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Is It Painful?

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\nAlthough permanent makeup is considered a tattoo, there is very little discomfort, says Freedman. Similar to professional tattoo artists, the choice of tool and method of application is key. \”After applying a medical grade topical cream that numbs the skin to create a painless experience, we implant the cosmetic pigment with a traditional coil or rotary machine, which gets the color in with ease and provides stability and vitality of color for years.” Downtime should be minimal, according to Freedman, who says that clients can typically return to business as usual immediately after.

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Choose Your Technician Carefully

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\nNow is not the time to bargain hunt. A well-done look “is fated in the provider,” says Freedman.

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A few tips for selecting the right technician:

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1. Research the reputation of the specific technician you’re considering through internet reviews—and don’t be shy about asking for client testimonials. This is a big step, and you should be sure you’re getting what you bargain for.

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2. Ask to see photo books of the technician’s work. Carefully examine the images and ask yourself if you truly like what you see. If you feel any hesitation, keep searching.

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3. Always visit the center before committing, and note whether it appears clean and sterile.

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4. Don’t be afraid to ask questions, including how exactly the permanent makeup is applied, and how long it will take to finish the job. And once you’ve found the right technician, make sure you inquire how to properly prepare for your procedure.

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