Many of us have come to rely heavily on Uber’s convenience on late nights, shop for far travels, or airport rides. Its concept of direct user-to-driver interaction is extending into the beauty world via new app Belle. This app directly connects customers with beauty artists, yet lawmakers in Nashville, the one town it’s operating in, are already trying to shut it down.\n\nWhat problem is Belle solving?\n\nBelle is sort of like an OKCupid for those in need of beauty services and those who provide them. Just like Uber offers cheaper prices and more information on its drivers, Belle aims to be a more convenient, less expensive alternative that rates and details its service providers. It’s also revolutionary for older clients that have limited mobility, and can’t leave home to go to salons or spas as easily.\n\nWhat problem is Belle creating?\n\nSalons and spas are losing business in Nashville thanks to Belle’s clever innovations. The complaint that started the government’s inquiry into Belle described the app as creating \”highly disturbing\” competition. Businesses offer more tax benefits to the government, which is invested in protecting them against sharing apps like Belle, Uber, and even Airbnb.\n\nWhy should you use it?\n\nIf Belle seems like too much of a divergence from the standard salon or spa model, consider that Belle gives 85% of money earned through the app to beauty professionals, whereas the spas or salons that hire them can give as little as 15%. It’s the same model that’s allowed many Uber drivers to quit their other jobs and drive full-time.\n\nWhat if you could look and feel beautiful at all times, without consistent salon or spa visits? The Whitney Center offers permanent makeup solutions that remain as innovative now as they were over a decade ago when we essentially created the field. Contact us today to learn how we can make your beauty permanent.