Permanently Beautiful

The popularity of permanent cosmetics has enticed many new players into the field. A number of spas, beauty salons and tattoo parlors have begun adding permanent makeup or cosmetic tattooing to their list of services. What customers may not realize is that there’s a world of difference between having your nails done or your eyebrows waxed and having your face permanently enhanced. While many people may be performing permanent cosmetics, they are not equally skilled; a harsh reality that some customers discover too late, after the damage is done. In the field of permanent makeup, successful results depend, certainly, on the provider’s training, skill and experience; but it is the elusive gift of artistic talent and vision that elevates permanent cosmetics to an art form with your face the artist’s canvass.

It is her prodigious artistic talent coupled with years of exacting technical education and experience that have earned Melany Whitney national recognition as “the Voice of Permanent Makeup” — and the devotion of her satisfied clients. Permanent cosmetics clients give Melany a 5-star rating across the board in artistic or aesthetic sense, commitment to personal beauty perfection, technical expertise, communication and rapport with clients, and sensitivity and responsiveness to client concerns. Read what real clients have to say about Melany and their permanent cosmetics experience at The Whitney Center for Permanent Cosmetics.

If you are considering permanent cosmetics, you’ve probably heard a few horror stories. Just like failed plastic surgeries and difficult labor, women can’t seem to resist a story of beauty gone wrong. Snarking about robotic-looking face-lifts or clownish permanent makeup can fuel gossip for weeks and make you wonder if permanent cosmetics are really for you. After all, no one wants to risk making themselves look less attractive.

If you’re considering permanent cosmetics, don’t base your decision on the gossip-embellished misfortune of others. There are thousands of satisfied women who are enjoying the benefits of permanent makeup; you’ll just never know who they. Expertly-applied permanent cosmetics are so natural-looking and enhance your facial features so beautifully that no one will ever know. They’ll just notice that you always seem to look fresh, poised and beautiful, even at the end of a tough day that has everyone else looking frazzled and worn out. With more than a little envy they may ask what your secret is, but they’ll never guess you’re wearing permanent cosmetics unless you tell them.

Beautiful results depend on your choice of permanent cosmetics practitioner. For years, expert permanent cosmetics artist Melany Whitney has used her training, knowledge, experience, tools and exceptional artistry to successfully enhance her clients’ natural beauty. Melany is the permanent cosmetics artist people seek out to correct someone else’s mistakes. She is the artist plastic surgeons recommend to their patients. If you are considering permanent cosmetics, Melany is the artist you should choose.

The ever-growing popularity of permanent makeup is attracting a host of newcomers to the marketplace. Some spas and beauty salons, plastic surgeons and dermatologists, even a few tattoo parlors have started advertising permanent cosmetics services. With so many new players in the field, how do you choose a permanent makeup artist?

Artist is the key word. Many technicians have the technical skill to tattoo eyebrows or lips; but unless that technical skill is artistically applied, the results can be more Frankenstein than Angelina Jolie. Permanent makeup, a specialized form of cosmetic tattooing, is as much an art form as it is a paramedical procedure. Artistically applied by an experienced and knowledgeable permanent cosmetics artist, permanent makeup can enhance your natural features and correct minor flaws, making you appear more beautiful. Skill can be taught, but artistry comes from within. Anyone can paint a picture; there are few Rembrandts in the world.

The discovery of a Rembrandt is a precious gem that transcends the layman-like brush work of most painters, elevating art from ordinary to magnificent. In the world of permanent makeup, Melany Whitney is a Rembrandt, using the face as her canvas and carefully blended pigments as her paint. One of the nation’s most respected permanent makeup artists, Melany is a highly sought teacher of the profession. A professional artist and former makeup artist, Melany brings years of well-honed experience, extraordinary technique, intimate knowledge of facial features and a rare and unique artistry to her permanent makeup clients.

Two main issues seem to be driving the trend toward permanent makeup. The fast pace of modern life and the desire to carve a few free moments out of every hectic day prods many busy women to seek the freedom permanent makeup offers. Permanent makeup means no more long minutes in front of the mirror with brushes and pencils before you rush out the door every morning, no time out for touch-ups during the day, and no need to redo your makeup before you go out in the evening. With permanent makeup you cleanse, moisturize and you’re out the door. And (big bonus!) your makeup looks fresh and perfect every minute of even the longest, toughest days.

The need to look young, attractive and employable in a highly competitive job market or to maintain a youthful look of vitality and energy in the cut-throat corporate world is driving both women and men to seek the artistic services of permanent makeup artists like Melany Whitney. Permanent makeup can camouflage plastic surgery scars, accentuate your natural features, add youthful color to aging faces, make lips appear fuller and bolder, and reshape and darken pale or too thin eyebrows.

When performed by an artistic professional like Melany, permanent makeup for men can make eyebrows bolder and more commanding, hide unattractive bald spots in men’s beards and mustaches and camouflage scarring from hair transplants.

Permanent makeup gives women and men the best of both worlds: a competitive edge in the business world and more leisure time to enjoy.

Actress Julia Roberts

Whoever said women lose their looks as they age obviously hasn’t seen actress Julia Roberts in the recently released film Eat Pray Love. Two years past her 40th birthday, Roberts looks radiantly beautiful on screen. If you’ve ever glanced through a fanzine, you know Roberts’ beauty doesn’t come from a makeup bag. Paparazzi photos of Julia sans makeup while playing with her twins may accent a few laugh lines, but the actress still looks as fresh and lovely off-stage as on.

Audiences have been captivated for years by Julia’s signature full-lipped, high-wattage smile. But when you catch Julia in a more pensive mood, it is her dark, well-shaped eyebrows that attract attention and draw you into her aura.

Julia has most certainly been blessed with the beauty gene, but those of us who are not quite so fortunate can use permanent makeup to trick Mother Nature. Artistically applied permanent makeup can darken and reshape your brows, allowing them to frame your face more elegantly. An expert permanent makeup artist like Melany Whitney can restructure your natural lip line, making your lips appear naturally fuller. Permanent makeup can also correct flaws in lip symmetry and add color to pale lips to make them appear more youthful. Having your eyes lined with permanent eye liner will focus attention on your eyes 24/7.

When you highlight and beautify your natural features with permanent makeup, it’s easy to slam the door on Mother Nature!

Your face is your window to the world. Our face is the feature by which we are first judged when we meet someone new. A pleasing countenance opens the door to friendships, job advancement, even love. We hate to think we’re that shallow, but business studies have shown that beautiful people climb the corporate ladder more quickly, are compensated more richly and have an easier time making their way through life. As people get to know you, certainly your personality, strengths and abilities play a huge role in forming opinion, but at those first critical meetings when people first get together, it is your face that people judge.

With so much at stake, many men and women are turning to permanent cosmetics to enhance and improve their facial features. In the hands of a gifted artist like Melany Whitney, permanent cosmetics can enhance the natural beauty of your facial features, correct and reshape imperfections and even hide small scars to make sure that you are always putting your best face forward.

Choose a permanent makeup artist with care. While considerable technical skill and practiced experience are needed to produce consistently pleasing permanent makeup results, it is the artistic vision of the permanent makeup artist that creates the permanent beauty you desire. The pleasing arch of a brow, the sensuous curve of a lip, the careful shadowing of an eyelid — these are the things that set apart mere cosmetic technicians from highly-sought permanent makeup artists like Melany Whitney.

Permanent makeup isn’t just about personal beauty and convenience. The same procedures that make you look beautiful without a stitch of makeup, prove a godsend to accident victims, physically and emotionally scarred by their injuries. Referred to as cosmetic and medical tattooing or paramedical tattooing, permanent makeup can be used to camouflage scars and artistically redraw features that have been damaged by an accident or ensuing surgeries.

Nationally renowned permanent makeup artist Melany Whitney is frequently sought out by cosmetic reconstruction surgeons to assist their patients. Reconstructive surgery can repair the broad damage to the human body from serious accidents or burns, but it cannot restore the fine personal beauty lost in the aftermath of such accidents. It takes the considerable technical skills and remarkable personal artistry of a national expert in paramedical tattooing and permanent makeup to restore beauty to damaged features. Melany has derived great personal satisfaction from being able to help accident victims and surgical patients regain their sense of personal beauty and self-confidence.

Earlier this year, Melany was asked by Dr. Mehmet Oz to help restore an accident victim’s tragically scarred face. Disfigured by an accident in her teens, the now middle-aged woman had given up hope of ever looking attractive. Melany was able to use paramedical tattooing to camouflage the woman’s facial scars and redefine damaged features. To see Melany’s miraculous results, click here to watch Melany on the Dr. Oz show.

Plastic surgeon Dr. Drew Ordon and OB/GYN Dr. Lisa Masterson emphasized that permanent makeup is much more than a medical procedure or cosmetic tattoo — it is also an art form. To achieve beautiful results, permanent makeup must be applied by a permanent makeup practitioner who is an accomplished artist in addition to being highly skilled. The doctors’ advice:

1. Choose a permanent makeup expert who is well experienced in the procedure you want to have done.

2. Choose a permanent makeup artist who has demonstrated exceptional artistic ability in her work.

The face is the canvas on which the permanent makeup artist creates her art. Nationally recognized permanent makeup expert Melany Whitney combines world-class technical expertise with impressive artistic talent. Below are before and after photos of one of Melany’s patients. This woman exhibited many of the same issues as the woman who received permanent makeup on The Doctors. Very fair, her eyebrows and lashes were nearly invisible. Pale lips the same shade as her skin tone gave her a sallow appearance. The difference after Melany’s artful application of permanent makeup is nothing less than stunning!  

Catherine Deneuve

At Nordstrom’s celebrity-studded Cosmetic Trend Event in Honolulu next week, international makeup experts will announc the Return of Makeup. Say good-bye to the au naturel, no-makeup look; makeup is making a big comeback. The new look is still fresh-faced and luminous, but artistic makeup contouring and layering will be used to achieve ingenue radiance. Facial sculpting, the artistry of using makeup to create dramatic three-dimensional planes to enhance and reshape facial features, hasn’t been this popular since its heyday during the Dynasty days of the 1980s.

NARS Cosmetics national makeup stylist Janice Daoud will be launching Francois Nars’ new summer collection inspired by Catherine Deneuve’s sophisticated look in the 1967 film Belle du Jour. “3-D skin, juicy, fruity lips and cheek, and an indigo eye” are the hallmarks of the dramatic new look, Daoud told Hawaii’s Star Bulletin. Drama is created by layering shaded sculpting sticks to add dimension and highlights to the face, much as a painter layers paint to create a portrait.

It’s a technique well-known to nationally renowned permanent makeup artist Melany Whitney, who is also an accomplished artist.  Facial contouring is a labor-intensive technique, requiring considerable cosmetics skill and a painter’s artistic knowledge of facial planes and shadows. However, when Melany combines her considerable artistry with her expertise in permanent makeup techniques to apply dramatic contours to your facial canvass, the only thing you need to add is a little moisturizer and a smile.  With permanent makeup, you always look beautiful and alluring.

Dr. Mehmet Oz

In a moving segment on the Dr. Oz Show (click the link to watch), Melany Whitney was able to change the life of a woman whose badly scarred face had haunted her for 27 years. At the age of 15, Suzanne’s face was shattered in a devastating car accident. It took doctors 10 hours and 500 stitches to reconstruct her face, leaving massive, ugly scars. Five plastic surgeries were able to repair most of the facial damage but not the hideous scars. Even makeup was not able to hide all of the scarring that slashed across Suzanne’s face. At the age of 42, Suzanne felt doomed to a life where people quickly turned away on meeting her and children found her frightening. Every time she passed a mirror or caught her reflection in a shop window, she was reminded afresh of the horror of that moment long ago when her life changed forever.

Moved by Suzanne’s plight, Dr. Oz sent her to Melany. Melany carefully mixed permanent cosmetic color pigments to precisely match Suzanne’s facial skin tone. She then injected and blended the pigment into the skin layers along the white scars on her face, completely hiding the scars. When Suzanne joined Dr. Oz and Melany on stage to show off her new face, she was ecstatic. For the first time, she said, her daughter had told her, “Mommy, you’re so beautiful.”

Watch the video on our website to see how Melany and permanent cosmetics changed Suzanne’s life.