Permanently Beautiful

The ever-growing popularity of permanent makeup is attracting a host of newcomers to the marketplace. Some spas and beauty salons, plastic surgeons and dermatologists, even a few tattoo parlors have started advertising permanent cosmetics services. With so many new players in the field, how do you choose a permanent makeup artist?

Artist is the key word. Many technicians have the technical skill to tattoo eyebrows or lips; but unless that technical skill is artistically applied, the results can be more Frankenstein than Angelina Jolie. Permanent makeup, a specialized form of cosmetic tattooing, is as much an art form as it is a paramedical procedure. Artistically applied by an experienced and knowledgeable permanent cosmetics artist, permanent makeup can enhance your natural features and correct minor flaws, making you appear more beautiful. Skill can be taught, but artistry comes from within. Anyone can paint a picture; there are few Rembrandts in the world.

The discovery of a Rembrandt is a precious gem that transcends the layman-like brush work of most painters, elevating art from ordinary to magnificent. In the world of permanent makeup, Melany Whitney is a Rembrandt, using the face as her canvas and carefully blended pigments as her paint. One of the nation’s most respected permanent makeup artists, Melany is a highly sought teacher of the profession. A professional artist and former makeup artist, Melany brings years of well-honed experience, extraordinary technique, intimate knowledge of facial features and a rare and unique artistry to her permanent makeup clients.

Heidi Klum

Summer travel means makeup needs to be fast, easy and portable. You want to look great when you travel during the summer, but who wants to spend their vacation in front of a makeup mirror when you could be splashing in the sun and surf? Hot, humid summer days invite a minimalist approach to makeup. Less makeup means fewer touch ups to control sweat and shine. Then there’s the whole space issue. When you’re trying to avoid those hefty baggage check-in fees, packing light becomes an art form. Every inch of space in your carry-on becomes precious. Who wants to choose between a bulging makeup bag and those to-die-for sandals? Pare down your makeup bag and pack both!

So what’s the absolute minimum amount of makeup you can comfortably get away with? Women who have artistically-applied permanent makeup need only pack a moisturizer with sunscreen and some lip gloss. When you wear permanent cosmetics, life is just that simple. The ultimate minimalist makeup, permanent makeup ensures that you look utterly fabulous whether you’re tanning on the beach, going for a dip in the ocean, sweating during spinning class or sipping margaritas by the pool.

Without permanent makeup, you’ll need to add a few items to your makeup kit. When model Heidi Klum travels, she packs only the bare necessities: sunscreen, concealer, gloss, lipstick and mascara. The rest of us would probably add foundation, powder, eyeliner and blush. Without permanent makeup, it’s hard to keep your makeup bag from bulging.

We’re careful to check the expiration date when we pick up a quart of milk. We toss leftovers when they start to turn. But our makeup? How many of us layer our faces, eyelids and lips with makeup we’ve had around for more than a year, sometimes many years? Be honest. Is there a reason you’re still making room in your makeup drawer for the purple glimmer eye shadow you loved in high school?’

Germs can grow on any surface, including makeup. Constant use loads your makeup brushes, puffs and sponges with makeup, grime, oil and bacteria. Every time you swipe your face, you’re leaving an unhealthy residue. Share makeup with a friend and you double your risk. Face it. We don’t go around licking our friends’ faces, but we don’t bat an eye at sharing a lipstick.

The only truly safe and healthy makeup is permanent makeup. Artistically applied by permanent makeup artists in a sterile environment, permanent makeup goes on once and stays beautiful 24/7. No more bacteria-laden brushes or sponges. Apply sunscreen-enhanced moisturizer in the morning and you’re good to go.

If you haven’t discovered the advantages of permanent cosmetics, follow these tips:

• Use brushes or sponges, not fingers to apply makeup.
• Wash makeup brushes once a month in warm, soapy water. Rinse, blot, blow dry.
• Sharpen eye pencils after use to expose a germ-free surface. Clean sharpener with alcohol.
• A cold is okay, but toss lipsticks if you get strep throat.

Summer Makeup

Sizzling hot summer days are just around the corner. Keeping your makeup extra-light and easy will banish sweaty rivulets and keep you looking fresh and cool while you enjoy summer’s many outdoor activities. The trick to keeping makeup light is to choose multi-use beauty products. Keep these cosmetics in your summer makeup bag:

• Tinted moisturizers with added sun screen provide light, all-over cosmetic coverage that hydrates skin, nourishes it with antioxidants and blocks skin-damaging UV rays.
• Deeply pigmented cream stains in pinks, roses or bronzes give a sexy pucker to lips, a rosy glow to cheeks and act as a long-lasting eye shadow when applied to eyelids.
• To camouflage dark under-eye circles and the occasional annoying blemish, choose sheer, creamy concealers that brush on with a sponge applicator. These super light-weight concealers make great primers under eye makeup too and will give your shadow longer staying power.
• Tame humid hair frizzies with a protective hair gloss serum made to protect hair from the heat of dryers, curlers and irons. These products hydrate hair and will give your tresses extra shine.

Of course, for the ultimate light-weight, no-fuss, always-perfect, sweat-proof makeup, permanent makeup is the best choice. Just moisturize and you’re ready to go! When you wear artistically applied permanent makeup, you can move through hot summer days with confidence knowing you always look your best.

Long, lush eyelashes are considered romantic and sensual which explains our love affair with lash lengthening and lash thickening mascara. Our desire to have alluring, femme fatale eyelashes doesn’t have to be done just with liquid applications.  With permanent makeup eyelashes can appear fuller and more alluring around the clock.

Using a careful process Melany Whitney can add color between your eyelashes top and bottom to create the illusion of more luxurious eyelashes. With some topical lash enhancing solutions costing over a hundred dollars, a “permanent” solution to enhancing your lashes may be just the perfect answer you have been seeking to give you years of enjoyment. Melany’s skill in adding the “right” color in the “right” way only comes from her years of experience.

By drawing attention to your eyes with eyelash enhancements you can choose to skip mascara altogether if you want. Why not also consider adding permanent eyeliner while you’re considering a permanent lash enhancement to add that extra definition that really draws attention to your eyes. You don’t have to be born with luxurious lashes or wonderfully accented eyes when you have Melany Whitney to enhance what you naturally have!

A great solution to thin eyelashes is permanent makeup which can create the illusion of longer, thicker lashes. Click here to find out how permanent makeup artist Melany Whitney creates beautiful, natural-looking eyelashes with permanent cosmetics.

Have you ever wondered if there isn’t something magical in the skin of Olympic athletes? Lindsey Vonn skied a grueling, heart-thumping run to take the gold medal; yet when the cameras zoomed in for a close up seconds after she crossed the finish line, her face looked as fresh and beautiful as if she’d just applied her makeup. Despite hot sun, soaking rains, humid arenas and super-human exertion, you never seem to see an Olympic athlete who doesn’t look beautifully made up and ready for the cameras. The rest of us stop by the gym for a 30-minute cardio workout and in minutes are fighting sweaty foundation rivulets and sweat-smeared mascara.

Asked how she manages to keep her makeup looking fresh even during grueling workouts, skier Lindsay Vonn confided to the LA Times that she keeps her ski really clean, exfoliating every day, and relies on a good medium-weight moisturizing sunscreen. Vonn, who does wear makeup on the slopes, starts with a base coat of moisturizer followed by a light powder foundation and prefers liquid eyeliner for its staying power.

Olympic athletes would be good candidates for permanent makeup. With permanent makeup your face always looks fresh and beautiful whether you’re sweating in the gym or taking charge in the board room. Clean, moisturize and you’re ready for the day — and night. When you wear permanent makeup, you know you always look your best.

Want to see how you’d look with Twilight smoky eyes or neon blue Alice in Wonderland shadow? There’s an app for that! Want to learn how to create zigzag hair or add hair extensions? There’s an app for that! Want to know what this season’s hottest “must have” fashion is going to be? There’s an app for that!

Apps are revolutionizing the way we live. Apple led the way with apps for its iconic iPhone, recently broadening the app market by making its iPod Touch app friendly. Other smartphone makers have entered the fray with their own app stores. Savvy app designers have created universal apps that can work on both Apple and Microsoft-based systems. Apps are not only fun to use; they take the effort out of so many of life’s little chores. It’s no wonder that the beauty and fashion industries have begun embracing apps.

Apps make it possible to try on new looks from makeup to hairstyles to fashion accessories right on your smartphone. Sure you can do these things on the Internet, but now you can experiment with new looks while you’re on the go. Makeup apps can help you see how you’d look with permanent cosmetics. Try out different eyebrow arches, redefine the shape of your lips, experiment with thick or thin eyeliner or find the perfect lip shade. Save your “look” and an expert permanent cosmetics artist like Melany Whitney can create and even improve upon the perfection you seek.

It doesn’t take long for new moms to loose that wholesome pregnancy glow. Loss of sleep from round-the-clock feeding schedules, learning to juggle new responsibilities, rushing from home to daycare to work and back again — it can leave new moms feeling and looking exhausted. When you’re a new mom, a crying baby trumps taking time to put on your eye makeup. You’re lucky to find time to swipe some lip gloss across your lips. It’s all too easy for new moms to go from glowing, rosy-cheeked excitement to droopy-eyed, sallow-faced frumpiness after the baby is born. New motherhood is challenging enough without feeling depressed about how awful you look.

Permanent cosmetics is the solution. Permanent cosmetics can give new moms that same beautiful rosy glow they had before their baby was born. A specialized form of cosmetic tattooing, permanent makeup enhances your natural beauty so you look beautiful 24 hours a day. There’s nothing more rejuvenating for a new mom than knowing she’ll wake up beautiful and stay beautiful all day long, even when baby’s needs leave no time for primping.

To look bright and fresh, new moms should concentrate on eyes and lips. Add permanent eye shadow in a natural shade of pink, brown or light beige with a thin line of permanent eyeliner to make eyes shine. Make your lips sexy again with permanent lips in your favorite color. Add a hint of rosy glow to cheeks and you’ll feel like a whole new woman!

The natural look may be in for every day wear, but New Year’s Eve calls for glitz and glam! Vibrant, bold lip colors in glossy, wet shines say you’re ready to party. New potted lipstains are fun, wear beautifully and are available in flashy, bright colors. Or choose a long-lasting lipstick in one of this season’s bold new reds topped with a slick, glossy shine. Remember to carry a refresher to touch up your lips right before that special midnight kiss!

Shimmer is in for New Year’s Eve. Glam up your eyes with a line of shimmery eyeliner and a couple extra swipes of mascara. For ultra bold eyes, layer two thick lines of shimmering eyeliner above lashes, overlapping just slightly. Depending on your mood, use complementary or contrasting colors or pick up a colors from your dress.

If you like glitter, this is your night to shine! A dusting of glittery blush across cheeks and decolletage adds sparkle. Roll on glitter for hair is fun, just don’t overdo it. A little glitter is alluring; too much makes you look like a Christmas ornament.

Naturally, if you wear permanent makeup, you’ve already cut your prep time. Just moisturize and add a little pizzazz. Your already perfect permanent makeup — eyeliner, lipliner, lip color, etc. — serves as a fabulous foundation for adding a little glitter to cheeks, glimmer to eyelids and shiny color to lips. Just apply New Year’s Eve makeup right over your permanent makeup.

Packing for a holiday trip? Think of all the items women typically pack in their cosmetics bag: moisturizer, concealer, foundation, powder, blush, eyeliner, eye shadow, mascara, eyebrow pencil, lip liner, lipstick, lip gloss — and that’s just the basics! Many women use additional makeup products (bronzer, shading, corrective skin coloring products, etc.). Many more women will pack multiples of many products so they’ll have a selection of colors while they’re visiting. Of course, you also have to pack everything you need to take the whole smear off at the end of the day: makeup remover, cleanser,  nighttime moisturizer, lip moisturizer and more. Then there are all the products you need to repair skin damage caused by wearing all that makeup all day long: skin rejuvenators, blemish control ointments, skin repair creams and more. No wonder the luggage industry makes special makeup cases. By the time you pack up your makeup, there’s hardly room for anything else in your suitcase!

Now compare the contents of a normal makeup case with the contents of a cosmetics bag owned by a woman smart enough to have permanent makeup. A woman with a full face cosmetic enhancement only needs to pack a mild facial cleanser, a good quality moisturizer and a moisturizing lip gloss. Permanent makeup wearers who need to pack light can get by with cleanser and sunscreen, using the sunscreen to moisturize face and lips. When you have permanent makeup, life — and packing — are simple.