A while ago, and salve The Beauty Brains (http://thebeautybrains.com) gave a thorough rundown of how many of your favorite beauty products work. In the years since these reports were published, they’ve gone overlooked and unnoticed, yet the information they contain is supremely helpful to any good makeup routine. The Beauty Brains’ overview of eyeliner is rife with fascinating and important tips.\n\nEvery eyeliner’s basic ingredients\n\nThe standard eyeliner is composed of waxes, oils, spreading agents, water, and emulsifiers. Colorants are also vital to making an eyeliner appealing; among the most common colorants are iron oxides and ultramarine pigments. Keep in mind that colorants used for beauty products pertaining to other body parts may not be safe for the eyes.\n\nThe more complex ingredients: control agents\n\nTo keep eyeliner chemically safe and void of microorganisms, control agents are added. These agents also raise or lower the acidity of eyeliner, and tend to have antioxidant properties as well. So the same things keeping your eyeliner safe might also be good for your general health too!\n\nThe unnecessary ingredients: marketing appeal\n\nThere are often ingredients in eyeliner that serve no purpose, but are included simply so consumers reading the eyeliner’s ingredient list can be impressed. For example, aloe vera is commonly included in eyeliners despite serving no function at all. This is one way in which traditional makeup differs from permanent cosmetics: permanent makeup is entirely function-based and transparent, whereas consumer makeup may be toying with buyers’ expectations.\n\nLooking for an honest, safe, and life-changing one-stop solution to eyeliner perfection? The Whitney Center is renowned for its permanent cosmetic eyeliner tattooing. Contact us today to learn what we can do for you.