Permanently Beautiful

Permanent Makeup for Men

As competition heats up on the job market, more men are turning to permanent makeup to keep their competitive edge and maintain their grip on the corporate ladder. A few facial lines or a touch of gray may connote desirable experience, but looking old won’t earn you any votes in the board room. Corporations want their executives to look commanding, energetic and virile. Permanent makeup for men can enhance your most attractive features and make weak features more commanding, allowing you to maintain your competitive edge.

Permanent makeup is a type of cosmetic tattooing known medically as micropigmentation. The application of permanent makeup involves the tattooing of iron oxide cosmetic pigments into the dermal layer of the skin. A highly skilled permanent makeup artist like Melany Whitney can use permanent makeup to:

• Camouflage facial scars and scars from injuries, facelifts or hair transplants.
• Redraw uneven lip lines so they appear more symmetrical.
• Redefine the color and definition of facial areas affected by cleft palate surgery so they look more pleasing and natural. 
• Fill in unsightly bald patches and hair loss caused by male pattern baldness.
• Thicken and redefine eyebrows using Melany’s unique, natural-looking, feather-stroke technique.
• Enhance eyelashes to rejuvenate and highlight the eyes.

Permanent cosmetics for men can rejuvenate your appearance and help you recapture your competitive edge.

Your mother may have been horrified when you got your first tattoo, but it wouldn’t be surprising if she had a tattoo of her own now. Tattoos have been gaining in popularity since the 1970s. Getting “inked” isn’t the social taboo it was when your parents were young and tattoos were associated with felons, bikers and the seamier side of life. Today, tattoos are mainstream, as likely to be seen in the corporate board room as at a university coffee shop.

Whether you have a small, discretely-placed butterfly or a sexy, eye-catching low rider, wearing a tat makes you feel sexy, sensuous, independent, free-spirited and maybe just a little bit dangerous. Tattoos are all about the attitude, how they make us feel about ourselves. Interestingly, this isn’t the only time in modern history that tattoos have gained wide acceptance. Tattoos were popular among wealthy high society women (and men) during the 1930s. The rich and famous used to host elegant soirees so they could show off their newest tats to their envious friends.

Permanent makeup is the ultimate beauty tattoo. Using safe, sterile paramedical tattooing techniques, the highly experienced technician like Melany Whitney can give you perfectly shaped eyebrows; line your eyes with no flake, no run eyeliner; permanently add your signature color to lips and more. Artistic permanent makeup tattooing can correct facial flaws and enhance your natural beauty. And because it’s a tattoo, you look amazing 24/7. For your next tattoo, consider permanent makeup.

Grammy winner Rihanna has one. So does sexy Victoria Secrets super model Gisele Bundchen. You’d expect wild women Britney Spears and Lindsay Lohan to sport tattoos; but so do Posh Spice fashionista Victoria Beckham, husky-voiced headliner Norah Jones and perky Hollywood A-lister Drew Barrymore. All have been inked and wear their tats proudly. Tattooing has become a popular expression of individuality; its popularity crossing class and socio-economic boundaries; its craftsmen recognized as serious artists. 

Since before the time of Ancient Egypt’s pharaohs, tattoos have been part of the human experience, periodically waxing and waning in popularity. Tattoos sported by South Seas sailors so intrigued Europe’s upper class that nearly one in five members of the gentry showed off tattoos in the 1890s. Just before WWI, tattooed cheeks, colored lips and eyeliner were all the rage in trendy NYC social circles. The popularity of body art enjoyed another resurgence during the free-spirited ’60s. Today, tattooing has gone mainstream and is considered an exhilarating form of personal expression.

Many women are again discovering the no-care convenience and beauty-enhancing qualities of cosmetic tattooing, also called permanent makeup. Permanent eyeliner is the most sought enhancement, followed closely by lip liner and coloring. Permanent makeup can enhance your natural features, correct problem areas and give your self-esteem a boost that comes from knowing you look your best every hour of the day or night.

In the 1950s and 1960s, tattoos signified rebellion against middle-class conformity, according to historian Jonathan Zimmerman. They were associated them with street gangs, motorcycle clubs, ex-cons and drunks. In 1959, the National Education Association advised schools that “potential juvenile delinquents” could be identified as “those with male kin who are tattooed.”

And it was mostly males who got inked, not females. In a culture of straight-laced Organization Men, tattoos came to embody a kind of rough-hewn, frontier-style masculinity. That’s why Philip Morris USA Inc. decided to adorn its Marlboro Man – the epitome of 1950s machismo – with a small piece of body art on his hand. “We wished to show a man who, during some moment – some loose moment – got himself tattooed,” an advertising executive explained.

Fast-forward to earlier this year, when toymaker Mattel Inc. released its Totally Stylin’ Tattoos Barbie doll. It comes with a set of tattoo stickers that can be placed anywhere on her body, plus a tattoo gun that allows children to ink the doll – or themselves.

That tells you all you need to know about the changed cultural meaning of the American tattoo. It has become just as common among women as among men. Most of all, it has gone 100 percent mainstream. If even Barbie is getting inked, and it’s totally stylin’, we can be sure that there’s nothing remotely rebellious about it.

That could be the best news of all, if you’re still debating about yourself and tattoos. If you get inked, you won’t be defying social propriety. As tattoos become more accepted, indeed, it will be unusual to find someone who doesn’t have one.

That’s why the heavily tattooed ex-rocker and reality-show star Ozzy Osbourne warned his own daughter against body ink. “To be unique, don’t get a tattoo,” Osbourne urged. “Because everybody else has got tattoos.” Of course, his daughter got one anyway.

A subtle and gorgeous way to get inked is with permanent make-up. You can flaunt it or keep it hushed as your beauty secret.