Permanently Beautiful

Beauty gives you a competitive edge in the workplace. It’s something most of us have long suspected but hated to admit — that attractive men and women rise faster and earn more in the business world. Known as “beauty bias,” it’s the reason the pretty girl gets the job and the cute guy gets the promotion. Fortunately, artistically-applied permanent makeup can level the playing field and make “beauty bias” work for you.

Consider these facts from an article published on Newsweek online:

• Attractive men earn 5% more and attractive women, 4% more than their average-looking coworkers.
• A handsome guy will earn $250,000 more over his lifetime than an ugly Joe.
• To compete more effectively at work, 13% of women and 10% of men would undergo cosmetic surgery.
• 57% of hiring managers admitted that unattractive people have a harder time landing a job than their more attractive counterparts, even if they have better qualifications.
• Hiring managers recommend job applicants spend as much time and money on their appearance as on their resume.
• In a ranking of desirable employee attributes, appearance ranked third behind experience and confidence, beating education which came in fourth.
• 84% of hiring managers said visibly older job candidates, particularly women, are usually passed over in favor of younger, more vigorous looking applicants.

Make the “beauty bias” work for you. Find out about permanent makeup today.

It turns out there’s more than a smattering of truth to the perception that beautiful people get more than their fair share of the good things in life. Beauty pays, particularly at the office. Called the “Beauty Premium” by economists, pretty women and handsome men do, in fact, have an easier time getting a job, earn more money and rise higher and faster up the corporate ladder than their less attractive coworkers. 

Beauty may be only skin deep, but it confers measurable advantages that affect every aspect of a person’s life. Studies have shown that beautiful people receive more attention than those who are less attractive. The bias begins early in life. Scientists have found that babies stare longer at people with attractive faces and that pretty children receive more attention from parents, teachers and friends. The beauty bias extends throughout life to bosses, mentors and potential mates. In the workplace, handsome men earn 5% more and beautiful women, 4% more than their average-looking coworkers. Hard work and merit have their benefits, but in the business world pretty people are more apt to reel in that big account, get that plum assignment or be awarded that kick-ass promotion.

Savvy businessmen and women are turning to permanent cosmetics to enhance their natural beauty, correct facial flaws and improve their competitive edge at work.

More about the beauty bias on Thursday