Permanently Beautiful

Permanent makeup evolved from the time-honored art of tattooing. From the time of early man, tattoos have been used to beautify the human form. The art of tattooing dates back at least to 12,000 B.C. References to tattooing can be found in ancient Chinese literature and the writings of Julius Caesar. Tattoos decorate the mummies of Neolithic cavemen and Egyptian queens.

Tattoos have a long tradition in human ritual and culture. Northern European clans used tattoos to identify clan affiliation. In Polynesia, they were used to indicate social status. Natives in Borneo used tattoos to advertise their weaving or hunting skills when seeking a mate. The early Chinese believed tattoos could ward off illness.

Our English word “tattoo” comes from the Tahitian “tatau” meaning “to mark or strike twice,” referring to the traditional method of applying tattoos with sharpened sticks. The earliest recorded purely cosmetic tattoos date to the time of the great pyramids where they were used to enhance the beauty of Egyptian queens and concubines.

Taking a page from the beauty secrets of those ancient Egyptians, modern women have embraced natural, beauty-enhancing permanent cosmetics as a way to ensure that they always look their best. Permanent makeup uses artistic cosmetic tattooing to enhance and augment your natural beauty. It can also be used to improve your natural features to restore confidence in your appearance. With permanent makeup you can have perfectly applied eye liner, beautifully defined brows, and lush, full lips every hour of every day — without any effort. Visit the Whitney Center for Permanent Cosmetics website to learn more about how permanent cosmetics can enhance your natural beauty.

You don’t have to be a metrosexual to understand the value of a sharp, attractive appearance in the business arena. Astute businessmen know that first impressions count. The way you look is an important component of the image you project in the business world. Permanent cosmetics for men give you an executive polish that boosts your image and confidence. With the help of permanent cosmetics, you look cool, collected and in charge no matter how long and stressful your day. That’s a business edge worth having.

The Whitney Center for Permanent Cosmetics offers special services tailored just to men. We understand the importance of maintaining a polished, vigorous appearance in the workplace. There’s a lot of truth to the old adage, “The face is the window to the soul.” The appearance you project in business defines you to associates and clients. Appearance has the power to create an aura of command and competence. Permanent cosmetics for men can enhance your appearance and augment your unique, personal style.

Many businessmen have found early male pattern baldness to be a disadvantage in the workplace. Our society values the vigor and enthusiasm of youth. The appearance of age can cause colleagues to unfairly stereotype you as outdated. Many men have embraced hair transplants as a way to combat early baldness and maintain an appearance as flexible and vigorous as their business ideals. Unsightly scarring, however, has been a major drawback. Paramedical cosmetic tattooing camouflages scars from hair transplant harvesting sites, giving you back the attractive, natural look of youth.

Eyebrow thickening provides vigor and forcefulness to facial planes, enhancing your unique, dynamic, personal style. Some men are born with naturally thin eyebrows, but Alopecia Areata Universalis, the second most common hair loss disease, can cause thick brows to thin unnaturally or even disappear. Because our eyebrows provide the frame that defines our face, they are an essential element in creating facial expressions. Thin eyebrows can make us seem ineffectual, unintelligent and constantly surprised; while strong eyebrows project a sense of command, authority and masculinity. How you look can affect the consideration and weight you and your ideas are given in the workplace.

While we may chide men for their sometimes obsessive interest, our breasts are among the features that make us uniquely female. Losing a breast to cancer, while sometimes necessary, can be a very traumatic experience. For the sake of their health, some women must choose to sacrifice a piece of their femininity. Melany Whitney’s unique three-dimensional cosmetic tattooing allows these courageous women to regain breast beauty.

Many were shocked when 36-year-old actress Christina Applegate, whose mother is a repeat breast cancer survivor, made the difficult decision to have both breasts removed after being diagnosed with breast cancer and finding she carried the BRCA1 breast cancer gene. Even though cancer was found in only one breast, the beautiful star of ABC TV’s hit comedy Samantha Who chose to have both breasts removed to ensure complete elimination of the cancer and minimize its chance of returning. It can’t have been an easy decision for a woman at the height of her career.  

Losing her breasts has been emotionally traumatic, Ms. Applegate admitted. “Sometimes, you know, I cry. And sometimes I scream. And I get really angry,” she said. But the actress considers her anguish “all part of the healing.” Over the next eight months, Ms. Applegate will be undergoing breast reconstruction surgery.  “I’m going to have cute boobs till I’m 90,” joked the irrepressible actress.

Restoring breast beauty after cancer loss to help survivors recapture self-confidence in their femininity has been particularly satisfying to Board Certified permanent cosmetics technician Melany Whitney. To restore natural beauty to reconstructed breasts, she has developed a unique cosmetic tattooing procedure that recreates the realistic three-dimensional appearance of a natural nipple and areola. “When my client cries after seeing herself looking whole again, I cry also,” she said. “I am so thrilled I can help each woman regain what she lost and move forward with their lives.”