Permanently Beautiful

Two main issues seem to be driving the trend toward permanent makeup. The fast pace of modern life and the desire to carve a few free moments out of every hectic day prods many busy women to seek the freedom permanent makeup offers. Permanent makeup means no more long minutes in front of the mirror with brushes and pencils before you rush out the door every morning, no time out for touch-ups during the day, and no need to redo your makeup before you go out in the evening. With permanent makeup you cleanse, moisturize and you’re out the door. And (big bonus!) your makeup looks fresh and perfect every minute of even the longest, toughest days.

The need to look young, attractive and employable in a highly competitive job market or to maintain a youthful look of vitality and energy in the cut-throat corporate world is driving both women and men to seek the artistic services of permanent makeup artists like Melany Whitney. Permanent makeup can camouflage plastic surgery scars, accentuate your natural features, add youthful color to aging faces, make lips appear fuller and bolder, and reshape and darken pale or too thin eyebrows.

When performed by an artistic professional like Melany, permanent makeup for men can make eyebrows bolder and more commanding, hide unattractive bald spots in men’s beards and mustaches and camouflage scarring from hair transplants.

Permanent makeup gives women and men the best of both worlds: a competitive edge in the business world and more leisure time to enjoy.

It turns out there’s more than a smattering of truth to the perception that beautiful people get more than their fair share of the good things in life. Beauty pays, particularly at the office. Called the “Beauty Premium” by economists, pretty women and handsome men do, in fact, have an easier time getting a job, earn more money and rise higher and faster up the corporate ladder than their less attractive coworkers. 

Beauty may be only skin deep, but it confers measurable advantages that affect every aspect of a person’s life. Studies have shown that beautiful people receive more attention than those who are less attractive. The bias begins early in life. Scientists have found that babies stare longer at people with attractive faces and that pretty children receive more attention from parents, teachers and friends. The beauty bias extends throughout life to bosses, mentors and potential mates. In the workplace, handsome men earn 5% more and beautiful women, 4% more than their average-looking coworkers. Hard work and merit have their benefits, but in the business world pretty people are more apt to reel in that big account, get that plum assignment or be awarded that kick-ass promotion.

Savvy businessmen and women are turning to permanent cosmetics to enhance their natural beauty, correct facial flaws and improve their competitive edge at work.

More about the beauty bias on Thursday

Catherine Deneuve

At Nordstrom’s celebrity-studded Cosmetic Trend Event in Honolulu next week, international makeup experts will announc the Return of Makeup. Say good-bye to the au naturel, no-makeup look; makeup is making a big comeback. The new look is still fresh-faced and luminous, but artistic makeup contouring and layering will be used to achieve ingenue radiance. Facial sculpting, the artistry of using makeup to create dramatic three-dimensional planes to enhance and reshape facial features, hasn’t been this popular since its heyday during the Dynasty days of the 1980s.

NARS Cosmetics national makeup stylist Janice Daoud will be launching Francois Nars’ new summer collection inspired by Catherine Deneuve’s sophisticated look in the 1967 film Belle du Jour. “3-D skin, juicy, fruity lips and cheek, and an indigo eye” are the hallmarks of the dramatic new look, Daoud told Hawaii’s Star Bulletin. Drama is created by layering shaded sculpting sticks to add dimension and highlights to the face, much as a painter layers paint to create a portrait.

It’s a technique well-known to nationally renowned permanent makeup artist Melany Whitney, who is also an accomplished artist.  Facial contouring is a labor-intensive technique, requiring considerable cosmetics skill and a painter’s artistic knowledge of facial planes and shadows. However, when Melany combines her considerable artistry with her expertise in permanent makeup techniques to apply dramatic contours to your facial canvass, the only thing you need to add is a little moisturizer and a smile.  With permanent makeup, you always look beautiful and alluring.