Permanently Beautiful

The ever-growing popularity of permanent makeup is attracting a host of newcomers to the marketplace. Some spas and beauty salons, plastic surgeons and dermatologists, even a few tattoo parlors have started advertising permanent cosmetics services. With so many new players in the field, how do you choose a permanent makeup artist?

Artist is the key word. Many technicians have the technical skill to tattoo eyebrows or lips; but unless that technical skill is artistically applied, the results can be more Frankenstein than Angelina Jolie. Permanent makeup, a specialized form of cosmetic tattooing, is as much an art form as it is a paramedical procedure. Artistically applied by an experienced and knowledgeable permanent cosmetics artist, permanent makeup can enhance your natural features and correct minor flaws, making you appear more beautiful. Skill can be taught, but artistry comes from within. Anyone can paint a picture; there are few Rembrandts in the world.

The discovery of a Rembrandt is a precious gem that transcends the layman-like brush work of most painters, elevating art from ordinary to magnificent. In the world of permanent makeup, Melany Whitney is a Rembrandt, using the face as her canvas and carefully blended pigments as her paint. One of the nation’s most respected permanent makeup artists, Melany is a highly sought teacher of the profession. A professional artist and former makeup artist, Melany brings years of well-honed experience, extraordinary technique, intimate knowledge of facial features and a rare and unique artistry to her permanent makeup clients.

Two main issues seem to be driving the trend toward permanent makeup. The fast pace of modern life and the desire to carve a few free moments out of every hectic day prods many busy women to seek the freedom permanent makeup offers. Permanent makeup means no more long minutes in front of the mirror with brushes and pencils before you rush out the door every morning, no time out for touch-ups during the day, and no need to redo your makeup before you go out in the evening. With permanent makeup you cleanse, moisturize and you’re out the door. And (big bonus!) your makeup looks fresh and perfect every minute of even the longest, toughest days.

The need to look young, attractive and employable in a highly competitive job market or to maintain a youthful look of vitality and energy in the cut-throat corporate world is driving both women and men to seek the artistic services of permanent makeup artists like Melany Whitney. Permanent makeup can camouflage plastic surgery scars, accentuate your natural features, add youthful color to aging faces, make lips appear fuller and bolder, and reshape and darken pale or too thin eyebrows.

When performed by an artistic professional like Melany, permanent makeup for men can make eyebrows bolder and more commanding, hide unattractive bald spots in men’s beards and mustaches and camouflage scarring from hair transplants.

Permanent makeup gives women and men the best of both worlds: a competitive edge in the business world and more leisure time to enjoy.

Your face is your window to the world. Our face is the feature by which we are first judged when we meet someone new. A pleasing countenance opens the door to friendships, job advancement, even love. We hate to think we’re that shallow, but business studies have shown that beautiful people climb the corporate ladder more quickly, are compensated more richly and have an easier time making their way through life. As people get to know you, certainly your personality, strengths and abilities play a huge role in forming opinion, but at those first critical meetings when people first get together, it is your face that people judge.

With so much at stake, many men and women are turning to permanent cosmetics to enhance and improve their facial features. In the hands of a gifted artist like Melany Whitney, permanent cosmetics can enhance the natural beauty of your facial features, correct and reshape imperfections and even hide small scars to make sure that you are always putting your best face forward.

Choose a permanent makeup artist with care. While considerable technical skill and practiced experience are needed to produce consistently pleasing permanent makeup results, it is the artistic vision of the permanent makeup artist that creates the permanent beauty you desire. The pleasing arch of a brow, the sensuous curve of a lip, the careful shadowing of an eyelid — these are the things that set apart mere cosmetic technicians from highly-sought permanent makeup artists like Melany Whitney.

Permanent makeup isn’t just about personal beauty and convenience. The same procedures that make you look beautiful without a stitch of makeup, prove a godsend to accident victims, physically and emotionally scarred by their injuries. Referred to as cosmetic and medical tattooing or paramedical tattooing, permanent makeup can be used to camouflage scars and artistically redraw features that have been damaged by an accident or ensuing surgeries.

Nationally renowned permanent makeup artist Melany Whitney is frequently sought out by cosmetic reconstruction surgeons to assist their patients. Reconstructive surgery can repair the broad damage to the human body from serious accidents or burns, but it cannot restore the fine personal beauty lost in the aftermath of such accidents. It takes the considerable technical skills and remarkable personal artistry of a national expert in paramedical tattooing and permanent makeup to restore beauty to damaged features. Melany has derived great personal satisfaction from being able to help accident victims and surgical patients regain their sense of personal beauty and self-confidence.

Earlier this year, Melany was asked by Dr. Mehmet Oz to help restore an accident victim’s tragically scarred face. Disfigured by an accident in her teens, the now middle-aged woman had given up hope of ever looking attractive. Melany was able to use paramedical tattooing to camouflage the woman’s facial scars and redefine damaged features. To see Melany’s miraculous results, click here to watch Melany on the Dr. Oz show.

Plastic surgeon Dr. Drew Ordon and OB/GYN Dr. Lisa Masterson emphasized that permanent makeup is much more than a medical procedure or cosmetic tattoo — it is also an art form. To achieve beautiful results, permanent makeup must be applied by a permanent makeup practitioner who is an accomplished artist in addition to being highly skilled. The doctors’ advice:

1. Choose a permanent makeup expert who is well experienced in the procedure you want to have done.

2. Choose a permanent makeup artist who has demonstrated exceptional artistic ability in her work.

The face is the canvas on which the permanent makeup artist creates her art. Nationally recognized permanent makeup expert Melany Whitney combines world-class technical expertise with impressive artistic talent. Below are before and after photos of one of Melany’s patients. This woman exhibited many of the same issues as the woman who received permanent makeup on The Doctors. Very fair, her eyebrows and lashes were nearly invisible. Pale lips the same shade as her skin tone gave her a sallow appearance. The difference after Melany’s artful application of permanent makeup is nothing less than stunning!  

Catherine Deneuve

At Nordstrom’s celebrity-studded Cosmetic Trend Event in Honolulu next week, international makeup experts will announc the Return of Makeup. Say good-bye to the au naturel, no-makeup look; makeup is making a big comeback. The new look is still fresh-faced and luminous, but artistic makeup contouring and layering will be used to achieve ingenue radiance. Facial sculpting, the artistry of using makeup to create dramatic three-dimensional planes to enhance and reshape facial features, hasn’t been this popular since its heyday during the Dynasty days of the 1980s.

NARS Cosmetics national makeup stylist Janice Daoud will be launching Francois Nars’ new summer collection inspired by Catherine Deneuve’s sophisticated look in the 1967 film Belle du Jour. “3-D skin, juicy, fruity lips and cheek, and an indigo eye” are the hallmarks of the dramatic new look, Daoud told Hawaii’s Star Bulletin. Drama is created by layering shaded sculpting sticks to add dimension and highlights to the face, much as a painter layers paint to create a portrait.

It’s a technique well-known to nationally renowned permanent makeup artist Melany Whitney, who is also an accomplished artist.  Facial contouring is a labor-intensive technique, requiring considerable cosmetics skill and a painter’s artistic knowledge of facial planes and shadows. However, when Melany combines her considerable artistry with her expertise in permanent makeup techniques to apply dramatic contours to your facial canvass, the only thing you need to add is a little moisturizer and a smile.  With permanent makeup, you always look beautiful and alluring.

Dr. Mehmet Oz

In a moving segment on the Dr. Oz Show (click the link to watch), Melany Whitney was able to change the life of a woman whose badly scarred face had haunted her for 27 years. At the age of 15, Suzanne’s face was shattered in a devastating car accident. It took doctors 10 hours and 500 stitches to reconstruct her face, leaving massive, ugly scars. Five plastic surgeries were able to repair most of the facial damage but not the hideous scars. Even makeup was not able to hide all of the scarring that slashed across Suzanne’s face. At the age of 42, Suzanne felt doomed to a life where people quickly turned away on meeting her and children found her frightening. Every time she passed a mirror or caught her reflection in a shop window, she was reminded afresh of the horror of that moment long ago when her life changed forever.

Moved by Suzanne’s plight, Dr. Oz sent her to Melany. Melany carefully mixed permanent cosmetic color pigments to precisely match Suzanne’s facial skin tone. She then injected and blended the pigment into the skin layers along the white scars on her face, completely hiding the scars. When Suzanne joined Dr. Oz and Melany on stage to show off her new face, she was ecstatic. For the first time, she said, her daughter had told her, “Mommy, you’re so beautiful.”

Watch the video on our website to see how Melany and permanent cosmetics changed Suzanne’s life.

Melany Whitney's Artistry

Is it art or is it science? Permanent makeup is both. But when the results are stunningly beautiful, you know that an artist’s hand is guiding the science. The success of nationally renowned permanent makeup artist Melany Whitney comes from her unique ability to combine the precise medical and technical knowledge of a scientist with the artist’s aesthetic eye for color, line, form and beauty.

Before she rose to the top of her career as an innovator and national leader in the field of permanent makeup, Melany’s artistic talent led her to a career as an artist. An honors graduate of the School of Art and Architecture at highly respected Cornell University in New York, Melany worked as a commercial fine arts artist for The New York Times. You can see Melany’s superlative eye for the subtleties of color and the beauty of form in her stunning personal art portfolio. 

Melany’s interest in beauty and style led her into the related fields of fashion and cosmetics which allowed her to apply her professional artistry to new endeavors. Training at the Fifth Avenue offices of Estee Lauder and Revlon led to successful careers as a New York City fashion model, an actress and a professional makeup artist.

Next time: Mixing art with science: How Melany has changed the face of permanent cosmetics.

A nationally recognized expert in the field of permanent makeup and paramedical tattooing, Melany Whitney’s expertise and knowledge are frequently solicited by national television, print and radio media. A featured guest on Sirius Satellite Radio’s Doctor Radio, Melany has been interviewed about the advantages of permanent makeup by ET, Inside Edition, CNN and NBC’s Today Show, among others. Her renowned artistry and well-deserved reputation as “the Voice of Permanent Makeup” have made Melany a much-quoted source on the subject of permanent cosmetics. Melany’s comments on permanent cosmetics have been featured in national beauty and fashion magazines including Elle and New Beauty.

Melany’s ground-breaking paramedical tattoo work with breast cancer survivors undergoing breast reconstruction surgery led her to develop a unique three-dimensional tattooing technique that creates a realistic-looking nipple and areola. An achievement that has provided tremendous personal satisfaction, Melany’s new reconstructive tattooing technique had given breast cancer survivors renewed self-confidence in their appearance after breast removal and reconstruction.

A pioneer in the field of permanent makeup for men, Melany was recently asked by Flash News to discuss the sensitive issue of malformed male nipples and whether the use of corrective paramedical tattooing could correct the problem. New Moon star Robert Pattinson is just one of many men who suffer from uneven, malformed or too small male nipples. The same permanent makeup techniques Melany developed to assist breast cancer survivors can be applied to the sensitive issue of malformed male nipples.

To find out more about Melany Whitney, founder of the Whitney Center for Permanent Cosmetics, visit our media center.

Coloring our lips has been with us since ancient history. Anyone who has ever worn it has surely noticed how the right color instantly adds vibrancy to the entire face, bringing the color out in the cheeks and creating contrast to the eyes. But lipstick has its drawbacks.

It can come off on the teeth, or on the faces (or collars, as the song tells us) of those we love. In moments of haste, we may find our lipstick smeared on a shirt we’ve tried on, or on a towel at a friend’s house after a quick face wash. We know how difficult it can be to get those kinds of stains out. 

Permanent Lip Color applies micropigmentation, or color, into the skin. You wake up with colorful lips and find that none of it is smeared across your pillowcase. Irregular lip shapes can be permanent redrawn and colored in, too. Melany Whitney is a world-class Certified Permanent Cosmetic Professional and expert in this field, and uses only the best color to suit your skin tone, and applies it safely.

A testimonial from a client of Melany Whitney’s said “I can smooch my grand kids to my heart’s content, and not give them the dreaded ‘lipstick cheeks.’”

Consider permanent lip color as a way to save on stain remover, at the makeup counter and to look great all the time!