Permanently Beautiful

In the beauty profession there are always horror stories floating around. The inexpert haircut that practically scalped the client. The Botox injections that turned a face into a frozen mask. The permanent makeup job that disfigured the client’s face. Recovery from a botched haircut is merely a matter of time. A bad Botox job will, hopefully, self-correct when the effects of the filler dissipate. But poorly done permanent makeup is forever.

People whose appearance has been damaged by an inadequately trained, inexperienced or artistically-inept permanent makeup technician turn to Melany Whitney in the hope that she will be able to undo the damage and make them feel beautiful again. To these people, Melany is a savior. Nationally known as “the voice of permanent makeup,” Melany has the well-honed technical skills, broad experience, and artistic talent to correct flaws made by others and create beauty.

An innovator in the field of paramedical tattooing, Melany regularly works with plastic surgeons to hide scars and improve the appearance of facial features. When Dr. Mehmet Oz offered to restore the looks of a woman tragically disfigured in a car accident, he called upon Melany to hide scars and redefine the woman’s facial features. In a post-treatment appearance on the Dr. Oz Show, the woman tearfully told Melany and the audience that it was the first time she had felt beautiful since the accident.

If you’re considering permanent makeup, place your face in the hands of someone you can trust to achieve the beautiful results you desire.


The desire to improve their appearance is what leads most women to choose permanent makeup. Imperfections, scarring, convenience and aging are the four primary reasons women choose to undergo permanent makeup procedures. Watch the video and hear two women tell their stories. 

Imperfections. Nature is an imperfect creator. Most of us have a small facial flaw that eats away at our self-confidence. We may feel that our eyebrows are too sparse or our lips too thin. We may have been over-zealous tweezers and long for the full, beautifully-shaped brows of our youth. Permanent makeup can fill in and arch sparse brows. It can make thin lips appear fuller and make overly full lips more proportional. In the hands of a skilled permanent makeup artist, permanent cosmetics can perfect what nature created.

Scarring. Expertly matching cosmetic pigments to natural skin coloring, an expert permanent makeup artist can camouflage facial scars and make them disappear. Unlike makeup, permanent cosmetics will not wear off or wash off. Your scar will remain hidden.

Age. As we age, our skin becomes sallow and the youthful pink of our lips fades. Permanent makeup can restore youthful color to lips and cheeks and add definition to the eyes. And when arthritis or failing eyesight makes it difficult to apply makeup, permanent makeup is always perfectly applied.

Convenience. When you wear permanent makeup, you gain the time you spend putting on makeup, touching it up and taking it off. Cleanse, moisturize and you’re out the door, looking beautiful 24/7.

When Fox News decided to do a health segment on scar camouflage, they came to Melany Whitney, a recognized expert in the art of paramedical tattooing. The news segment tells the story of a woman who was embarrassed by an unsightly scar on her chest left after removal of basal cells. (Click here to watch the Fox News segment on scar camouflage.)

The scar was high enough on the breast bone to be visible if the woman wore a V-neck sweater or did not keep her blouse tightly buttoned. She confessed that she found the inevitable questions and remarks at the health club and at the pool during the summer to be uncomfortably intrusive and embarrassing. Rather than hiding the scar, makeup just seemed to call attention to it, left a telltale stain on clothing and, of course, was useless if exposed to sweat or water. With another summer looming, the woman was desperate to find a permanent solution that would end her feelings of humiliation and embarrassment.

Paramedical tattooing provided the permanent solution the woman had been looking for. Paramedical tattooing is a highly specialized application of permanent makeup in which medical-grade pigment is injected into the intradermal layers of the skin to change the color and appearance of the skin. When performed by an expert permanent makeup artist like Melany Whitney, the technique makes scars seem to disappear.

More next time

Painting by Melany Whitney

Beauty may be in the eye of the beholder; but when cancer survivors look at themselves in the mirror, they focus on the scarred tissue from cancer surgery, the doughy flesh of reconstructed breasts and the baldness left by chemotherapy. The person they see in the mirror is unfamiliar, ugly, unfeminine. Yes, cancer survivors will agree, they’re lucky to be alive, but it’s not enough. They long to look attractive and feminine again, to feel whole. Physicians may be able to restore the body, but artistically-applied paramedical tattoos and permanent cosmetics can revive the soul, restoring the natural beauty and self-assurance that cancer stripped away.

Doctors’ offices, spas and tattoo shops have begun offering cosmetic tattooing. A nurse or ink tech may be able to tattoo a bull’s eye on a breast mound, but that won’t make it look like a real breast. Many cancer survivors disappointed with the botched results of inferior medical tattoos turn to permanent cosmetics artist Melany Whitney for help. Working with the country’s top cancer specialists and plastic surgeons, Melany uses her technical and artistic skill to recreate life-like nipple/areola complexes to complete reconstructed breasts. Melany’s close association with recovering breast cancer patients led her to create an innovative paramedical tattoo technique that creates the illusion of a natural areola and protruding, three-dimensional nipple. For breast cancer survivors, Melany’s artistic gift is the difference between surviving and living!

If you are considering permanent cosmetics, you’ve probably heard a few horror stories. Just like failed plastic surgeries and difficult labor, women can’t seem to resist a story of beauty gone wrong. Snarking about robotic-looking face-lifts or clownish permanent makeup can fuel gossip for weeks and make you wonder if permanent cosmetics are really for you. After all, no one wants to risk making themselves look less attractive.

If you’re considering permanent cosmetics, don’t base your decision on the gossip-embellished misfortune of others. There are thousands of satisfied women who are enjoying the benefits of permanent makeup; you’ll just never know who they. Expertly-applied permanent cosmetics are so natural-looking and enhance your facial features so beautifully that no one will ever know. They’ll just notice that you always seem to look fresh, poised and beautiful, even at the end of a tough day that has everyone else looking frazzled and worn out. With more than a little envy they may ask what your secret is, but they’ll never guess you’re wearing permanent cosmetics unless you tell them.

Beautiful results depend on your choice of permanent cosmetics practitioner. For years, expert permanent cosmetics artist Melany Whitney has used her training, knowledge, experience, tools and exceptional artistry to successfully enhance her clients’ natural beauty. Melany is the permanent cosmetics artist people seek out to correct someone else’s mistakes. She is the artist plastic surgeons recommend to their patients. If you are considering permanent cosmetics, Melany is the artist you should choose.

The ever-growing popularity of permanent makeup is attracting a host of newcomers to the marketplace. Some spas and beauty salons, plastic surgeons and dermatologists, even a few tattoo parlors have started advertising permanent cosmetics services. With so many new players in the field, how do you choose a permanent makeup artist?

Artist is the key word. Many technicians have the technical skill to tattoo eyebrows or lips; but unless that technical skill is artistically applied, the results can be more Frankenstein than Angelina Jolie. Permanent makeup, a specialized form of cosmetic tattooing, is as much an art form as it is a paramedical procedure. Artistically applied by an experienced and knowledgeable permanent cosmetics artist, permanent makeup can enhance your natural features and correct minor flaws, making you appear more beautiful. Skill can be taught, but artistry comes from within. Anyone can paint a picture; there are few Rembrandts in the world.

The discovery of a Rembrandt is a precious gem that transcends the layman-like brush work of most painters, elevating art from ordinary to magnificent. In the world of permanent makeup, Melany Whitney is a Rembrandt, using the face as her canvas and carefully blended pigments as her paint. One of the nation’s most respected permanent makeup artists, Melany is a highly sought teacher of the profession. A professional artist and former makeup artist, Melany brings years of well-honed experience, extraordinary technique, intimate knowledge of facial features and a rare and unique artistry to her permanent makeup clients.

Two main issues seem to be driving the trend toward permanent makeup. The fast pace of modern life and the desire to carve a few free moments out of every hectic day prods many busy women to seek the freedom permanent makeup offers. Permanent makeup means no more long minutes in front of the mirror with brushes and pencils before you rush out the door every morning, no time out for touch-ups during the day, and no need to redo your makeup before you go out in the evening. With permanent makeup you cleanse, moisturize and you’re out the door. And (big bonus!) your makeup looks fresh and perfect every minute of even the longest, toughest days.

The need to look young, attractive and employable in a highly competitive job market or to maintain a youthful look of vitality and energy in the cut-throat corporate world is driving both women and men to seek the artistic services of permanent makeup artists like Melany Whitney. Permanent makeup can camouflage plastic surgery scars, accentuate your natural features, add youthful color to aging faces, make lips appear fuller and bolder, and reshape and darken pale or too thin eyebrows.

When performed by an artistic professional like Melany, permanent makeup for men can make eyebrows bolder and more commanding, hide unattractive bald spots in men’s beards and mustaches and camouflage scarring from hair transplants.

Permanent makeup gives women and men the best of both worlds: a competitive edge in the business world and more leisure time to enjoy.

Your face is your window to the world. Our face is the feature by which we are first judged when we meet someone new. A pleasing countenance opens the door to friendships, job advancement, even love. We hate to think we’re that shallow, but business studies have shown that beautiful people climb the corporate ladder more quickly, are compensated more richly and have an easier time making their way through life. As people get to know you, certainly your personality, strengths and abilities play a huge role in forming opinion, but at those first critical meetings when people first get together, it is your face that people judge.

With so much at stake, many men and women are turning to permanent cosmetics to enhance and improve their facial features. In the hands of a gifted artist like Melany Whitney, permanent cosmetics can enhance the natural beauty of your facial features, correct and reshape imperfections and even hide small scars to make sure that you are always putting your best face forward.

Choose a permanent makeup artist with care. While considerable technical skill and practiced experience are needed to produce consistently pleasing permanent makeup results, it is the artistic vision of the permanent makeup artist that creates the permanent beauty you desire. The pleasing arch of a brow, the sensuous curve of a lip, the careful shadowing of an eyelid — these are the things that set apart mere cosmetic technicians from highly-sought permanent makeup artists like Melany Whitney.

Permanent makeup isn’t just about personal beauty and convenience. The same procedures that make you look beautiful without a stitch of makeup, prove a godsend to accident victims, physically and emotionally scarred by their injuries. Referred to as cosmetic and medical tattooing or paramedical tattooing, permanent makeup can be used to camouflage scars and artistically redraw features that have been damaged by an accident or ensuing surgeries.

Nationally renowned permanent makeup artist Melany Whitney is frequently sought out by cosmetic reconstruction surgeons to assist their patients. Reconstructive surgery can repair the broad damage to the human body from serious accidents or burns, but it cannot restore the fine personal beauty lost in the aftermath of such accidents. It takes the considerable technical skills and remarkable personal artistry of a national expert in paramedical tattooing and permanent makeup to restore beauty to damaged features. Melany has derived great personal satisfaction from being able to help accident victims and surgical patients regain their sense of personal beauty and self-confidence.

Earlier this year, Melany was asked by Dr. Mehmet Oz to help restore an accident victim’s tragically scarred face. Disfigured by an accident in her teens, the now middle-aged woman had given up hope of ever looking attractive. Melany was able to use paramedical tattooing to camouflage the woman’s facial scars and redefine damaged features. To see Melany’s miraculous results, click here to watch Melany on the Dr. Oz show.

Plastic surgeon Dr. Drew Ordon and OB/GYN Dr. Lisa Masterson emphasized that permanent makeup is much more than a medical procedure or cosmetic tattoo — it is also an art form. To achieve beautiful results, permanent makeup must be applied by a permanent makeup practitioner who is an accomplished artist in addition to being highly skilled. The doctors’ advice:

1. Choose a permanent makeup expert who is well experienced in the procedure you want to have done.

2. Choose a permanent makeup artist who has demonstrated exceptional artistic ability in her work.

The face is the canvas on which the permanent makeup artist creates her art. Nationally recognized permanent makeup expert Melany Whitney combines world-class technical expertise with impressive artistic talent. Below are before and after photos of one of Melany’s patients. This woman exhibited many of the same issues as the woman who received permanent makeup on The Doctors. Very fair, her eyebrows and lashes were nearly invisible. Pale lips the same shade as her skin tone gave her a sallow appearance. The difference after Melany’s artful application of permanent makeup is nothing less than stunning!