Permanently Beautiful

We’ve all had bad hair days. No matter how long you spend in front of the mirror struggling with brush and mousse and curling iron, you just can’t get your hair to look right. Bad hair can completely ruin your day. The ugliness you perceive in the mirror seems to permeate every thought and act. When you don’t look your best, you don’t feel as confident, as in command, or as sure of yourself. You can tell yourself that this is shallow thinking and that the way you look doesn’t change who you are, but no inner pep talk can change the feeling that, today, you feel ugly!

While permanent makeup won’t solve your morning hair dilemma, it will give you the self-confidence of knowing that your makeup is perfectly and artfully applied every minute of every day. Without checking the mirror, you will know that you look your absolute best at all times. Your brows will be artfully defined, your eyeliner perfectly applied and your lips full and lush. With permanent makeup you wake up looking as gorgeous as you did when you closed your eyes the night before. And all without the tedious, time-consuming skin care regimens required to put on and take off makeup. A simple cleansing and moisturizing morning and night and you’re ready for whatever the day — or night — brings!  

Permanent makeup can be applied to a single feature or a combination of features. A full face enhancement can even add permanent cheek color and eye shadow. Permanent cosmetics can enhance your most striking features and correct imperfections that eat away at your self-esteem. Permanent makeup is like having a perfect hair day every day. Because you know you always look your best, you always feel self-confident and self-assured.

Some women seem to have a certain commanding presence. No matter where they are or what they’re doing, they stand out in a crowd. Your eye just seems to be drawn toward them. It’s not really a matter of beauty, though many are attractive; it’s more that they exude an aura of complete self-confidence. I noticed a woman like this across the gym floor the other day. Like the rest of us, she was working hard, sweat glistening on her face. But unlike the women to either side of her who looked tired and haggard from exertion, this woman looked radiant, her cheeks glowing, her eyes sparkling, her lips curved with pleasure. In a room full of many attractive and many younger women, this particular woman stood out and commanded attention.

If permanent makeup can keep you looking fresh, calm, collected and in control in the middle of a strenuous workout, think what it can do for you during a board room presentation. With permanent cosmetics you know you look your best whether you’re whirling away in spinning class or making a killer presentation to the firm’s top client. You never have to worry about your makeup. When you’ve added permanent cosmetics to your beauty regime, you know your brows are perfect, your eyeliner expert and your lips beautiful every hour of the day. There is no better boost to your self-esteem than knowing that you always look your best.

The Whitney Center for Permanent Cosmetics specializes in the artistic application of permanent cosmetics to enhance your natural beauty. Our expert board-certified permanent cosmetic professional, Melany Whitney, is a nationally recognized expert in permanent makeup. Recently featured on NBC Today, CNN and Entertainment Tonight, Melany Whitney is recognized as the national “Voice of Permanent Makeup.” To find out more about how permanent cosmetics can enhance your natural beauty, please visit the Whitney Center for Permanent Cosmetics website.

A friend of mine is a globally respected research scientist. She spent years hiking rugged terrains in remote corners of the globe and sailing on wind-swept research vessels. In such challenging physical environments, practicality ruled the day and there was little time or opportunity for perfecting the art of makeup, hairstyling or wardrobe. So it was a rude shock when she decided to pursue a high-level post in Washington D.C. and realized that she would be judged not only on her professional qualifications and personal demeanor, but also on her appearance. To be accepted and respected by the political, academic, and corporate elite of the nation, she found she would have to look the part and develop a new set of personal skills.

Attacking the problem with the same determination that catapulted her to the top of her profession, my friend engaged the services of a high-end professional shopper to school her in flattering wardrobe choices. She went to the city’s premier stylist for a cut and styling tips, then stopped by the shop every morning to practice until she could duplicate his technique. Learning to properly apply makeup was the most difficult of the tasks she set herself. Barely there eyebrows and a thin lip line marred by tiny lines from years of sun exposure increased the challenge.

For people like my friend, permanent cosmetics can be the perfect solution. A skilled permanent makeup technician can artistically style the face to enhance its natural beauty. Pale eyebrows can be given beautiful definition, thin lips made lush and full, and dull eyes given lustrous drama — and best of all, it’s permanent. No more morning struggle to make yourself look beautiful. No need for late afternoon touchups. With permanent cosmetics, you look beautiful every minute of every day!