Permanently Beautiful

In the beauty profession there are always horror stories floating around. The inexpert haircut that practically scalped the client. The Botox injections that turned a face into a frozen mask. The permanent makeup job that disfigured the client’s face. Recovery from a botched haircut is merely a matter of time. A bad Botox job will, hopefully, self-correct when the effects of the filler dissipate. But poorly done permanent makeup is forever.

People whose appearance has been damaged by an inadequately trained, inexperienced or artistically-inept permanent makeup technician turn to Melany Whitney in the hope that she will be able to undo the damage and make them feel beautiful again. To these people, Melany is a savior. Nationally known as “the voice of permanent makeup,” Melany has the well-honed technical skills, broad experience, and artistic talent to correct flaws made by others and create beauty.

An innovator in the field of paramedical tattooing, Melany regularly works with plastic surgeons to hide scars and improve the appearance of facial features. When Dr. Mehmet Oz offered to restore the looks of a woman tragically disfigured in a car accident, he called upon Melany to hide scars and redefine the woman’s facial features. In a post-treatment appearance on the Dr. Oz Show, the woman tearfully told Melany and the audience that it was the first time she had felt beautiful since the accident.

If you’re considering permanent makeup, place your face in the hands of someone you can trust to achieve the beautiful results you desire.


It’s surprising what a difference in our appearance our eyebrows make. That arch of hair over each eye frames and defines our face. Perhaps our most expressive facial feature, we use our eyebrows to express delight, anger, surprise and thoughtfulness. Our eyebrows make us look human. Without eyebrows we look vaguely robotic and incomplete. 

Believed to be an autoimmune disorder, Alopecia Areata Universalis causes rapid loss of all facial and body hair. It can strike at any age, including early childhood, leaving alopecia sufferers feeling self-conscious and extremely uncomfortable about their appearance. Some sufferers of the disorder say the stares and rude comments of strangers can make them feel freakish about their appearance and reluctant to participate in social activities.

Many alopecia sufferers have found relief from their condition in paramedical tattooing. Using precision paramedical tattoo techniques, expert permanent makeup artists like Melany Whitney are able to create natural-looking permanent eyebrows where none existed. To help alopecia sufferers reclaim their natural beauty, Melany combines expert technical skill with her talent as a professional artist to tattoo individual eyebrow “hairs” above the eye sockets, creating perfectly-shaped eyebrows that look three-dimensional and completely natural.

To find out more about paramedical tattoo solutions to Alopecia Areata Universalis and view before and after photos of actual patients, click here to visit our website.

The popularity of permanent cosmetics has enticed many new players into the field. A number of spas, beauty salons and tattoo parlors have begun adding permanent makeup or cosmetic tattooing to their list of services. What customers may not realize is that there’s a world of difference between having your nails done or your eyebrows waxed and having your face permanently enhanced. While many people may be performing permanent cosmetics, they are not equally skilled; a harsh reality that some customers discover too late, after the damage is done. In the field of permanent makeup, successful results depend, certainly, on the provider’s training, skill and experience; but it is the elusive gift of artistic talent and vision that elevates permanent cosmetics to an art form with your face the artist’s canvass.

It is her prodigious artistic talent coupled with years of exacting technical education and experience that have earned Melany Whitney national recognition as “the Voice of Permanent Makeup” — and the devotion of her satisfied clients. Permanent cosmetics clients give Melany a 5-star rating across the board in artistic or aesthetic sense, commitment to personal beauty perfection, technical expertise, communication and rapport with clients, and sensitivity and responsiveness to client concerns. Read what real clients have to say about Melany and their permanent cosmetics experience at The Whitney Center for Permanent Cosmetics.

The ever-growing popularity of permanent makeup is attracting a host of newcomers to the marketplace. Some spas and beauty salons, plastic surgeons and dermatologists, even a few tattoo parlors have started advertising permanent cosmetics services. With so many new players in the field, how do you choose a permanent makeup artist?

Artist is the key word. Many technicians have the technical skill to tattoo eyebrows or lips; but unless that technical skill is artistically applied, the results can be more Frankenstein than Angelina Jolie. Permanent makeup, a specialized form of cosmetic tattooing, is as much an art form as it is a paramedical procedure. Artistically applied by an experienced and knowledgeable permanent cosmetics artist, permanent makeup can enhance your natural features and correct minor flaws, making you appear more beautiful. Skill can be taught, but artistry comes from within. Anyone can paint a picture; there are few Rembrandts in the world.

The discovery of a Rembrandt is a precious gem that transcends the layman-like brush work of most painters, elevating art from ordinary to magnificent. In the world of permanent makeup, Melany Whitney is a Rembrandt, using the face as her canvas and carefully blended pigments as her paint. One of the nation’s most respected permanent makeup artists, Melany is a highly sought teacher of the profession. A professional artist and former makeup artist, Melany brings years of well-honed experience, extraordinary technique, intimate knowledge of facial features and a rare and unique artistry to her permanent makeup clients.

Two main issues seem to be driving the trend toward permanent makeup. The fast pace of modern life and the desire to carve a few free moments out of every hectic day prods many busy women to seek the freedom permanent makeup offers. Permanent makeup means no more long minutes in front of the mirror with brushes and pencils before you rush out the door every morning, no time out for touch-ups during the day, and no need to redo your makeup before you go out in the evening. With permanent makeup you cleanse, moisturize and you’re out the door. And (big bonus!) your makeup looks fresh and perfect every minute of even the longest, toughest days.

The need to look young, attractive and employable in a highly competitive job market or to maintain a youthful look of vitality and energy in the cut-throat corporate world is driving both women and men to seek the artistic services of permanent makeup artists like Melany Whitney. Permanent makeup can camouflage plastic surgery scars, accentuate your natural features, add youthful color to aging faces, make lips appear fuller and bolder, and reshape and darken pale or too thin eyebrows.

When performed by an artistic professional like Melany, permanent makeup for men can make eyebrows bolder and more commanding, hide unattractive bald spots in men’s beards and mustaches and camouflage scarring from hair transplants.

Permanent makeup gives women and men the best of both worlds: a competitive edge in the business world and more leisure time to enjoy.

Your face is your window to the world. Our face is the feature by which we are first judged when we meet someone new. A pleasing countenance opens the door to friendships, job advancement, even love. We hate to think we’re that shallow, but business studies have shown that beautiful people climb the corporate ladder more quickly, are compensated more richly and have an easier time making their way through life. As people get to know you, certainly your personality, strengths and abilities play a huge role in forming opinion, but at those first critical meetings when people first get together, it is your face that people judge.

With so much at stake, many men and women are turning to permanent cosmetics to enhance and improve their facial features. In the hands of a gifted artist like Melany Whitney, permanent cosmetics can enhance the natural beauty of your facial features, correct and reshape imperfections and even hide small scars to make sure that you are always putting your best face forward.

Choose a permanent makeup artist with care. While considerable technical skill and practiced experience are needed to produce consistently pleasing permanent makeup results, it is the artistic vision of the permanent makeup artist that creates the permanent beauty you desire. The pleasing arch of a brow, the sensuous curve of a lip, the careful shadowing of an eyelid — these are the things that set apart mere cosmetic technicians from highly-sought permanent makeup artists like Melany Whitney.

Melany Whitney's Artistry

Is it art or is it science? Permanent makeup is both. But when the results are stunningly beautiful, you know that an artist’s hand is guiding the science. The success of nationally renowned permanent makeup artist Melany Whitney comes from her unique ability to combine the precise medical and technical knowledge of a scientist with the artist’s aesthetic eye for color, line, form and beauty.

Before she rose to the top of her career as an innovator and national leader in the field of permanent makeup, Melany’s artistic talent led her to a career as an artist. An honors graduate of the School of Art and Architecture at highly respected Cornell University in New York, Melany worked as a commercial fine arts artist for The New York Times. You can see Melany’s superlative eye for the subtleties of color and the beauty of form in her stunning personal art portfolio. 

Melany’s interest in beauty and style led her into the related fields of fashion and cosmetics which allowed her to apply her professional artistry to new endeavors. Training at the Fifth Avenue offices of Estee Lauder and Revlon led to successful careers as a New York City fashion model, an actress and a professional makeup artist.

Next time: Mixing art with science: How Melany has changed the face of permanent cosmetics.

Melany Whitney, the Face of Permanent Makeup

The face is the ultimate artist’s canvas. The desire to inspire every woman’s natural beauty is what drew Melany Whitney to combine her innate artistic talent with a proficiency for medical technology and forever change the field of permanent personal beauty. Now a nationally renowned expert in the field of permanent makeup, Melany is the face and voice of the permanent makeup industry. Melany regularly appears on national television shows to talk about permanent makeup and was a recent guest on the Dr. Oz show.

As a professional artist Melany understands the importance of color and the subtleties of color mixing. An accomplished artist, model, actress and makeup artist, she is intimately familiar with the planes of the human face and is an expert in the use of color, line and shadow to create natural facial beauty.

 As an expert paramedical technician, Melany also understands the nuances in the human skin that can be created with precise micropigmentation techniques. Melany has been able to meld her prodigious artistic and technical talents to develop advanced techniques in micropigmentation that have revolutionized the permanent makeup industry. But it is not the national acclaim garners by her achievements that provides Melany with the greatest satisfaction. For Melany, satisfaction comes from the ability to use her art and skill as a permanent makeup artist to transform her patients with permanent beauty.