Permanently Beautiful

Eyebrow sculpting is the hot new trend in male grooming. Men with bushy eyebrows are paying $75 a visit to have their out-of-control brows trimmed and plucked into submission at trendy salons in Manhattan and L.A. The Borat unibrow and Groucho Marx tangle are out. Today’s well-groomed man wants eyebrows that attract attention to his face without overwhelming it.

The well-groomed guybrow does not have a feminine arch. It forms a gentle curve that follows the upper contours of the eye socket. To tame bushy brows, eyebrow hair is thinned and overlong hairs are trimmed. Excessive hair growth above and below the natural brow line is removed to create a more defined brow. The goal of male eyebrow sculpting is to create a more handsome brow line without making it look “done.” Stylists sometimes leave a few stray hairs to give the brow a completely natural appearance.

For men whose problem is not too much eyebrow hair but too little, permanent cosmetics provide the perfect solution. In the hands of an experienced permanent makeup artist, individual eyebrow hairs are tattooed along the desired brow line, making eyebrows appear thicker, darker and completely natural. Permanent cosmetics can also recontour asymetrical brows and camouflage scars that mar the brow line. And because permanent eyebrows are tattooed into the skin, men don’t have to worry about them “coming off” in the shower or when they work out at the gym.

Want to know what makes Steven Tyler look so young? Ask his cosmetologist. The Aerosmith frontman and popular American Idol judge is upfront about his use of makeup to maintain his youthful good looks. Tyler, who will celebrate his 63rd birthday on March 26, was recently seen at a Los Angeles spa indulging in a rejuvenating facial and full makeup application. He also reportedly received permanent eyelash extensions.

Rock stars and metrosexuals aren’t the only ones tuning into the benefits of makeup for men, euphemistically referred to as “skin care products” to protect the male machismo. A decade ago, men spent just under $41 million on grooming products. By last year that figure had jumped to $217. In the first two quarters of 2010, sales of L’Oreal’s men’s skin care products increased by 30%. Over the past three years, devotees of Menaji male grooming products, like country star Tim McGraw, have boosted sales of the macho skin care line by 70%. 

Men who value discretion are discovering the benefits of permanent cosmetics for men. Unlike regular makeup that can wear off or leave embarrassing telltale smears on shirt collars, permanent makeup pigments are tattooed directly into the skin where they become an indelible and indistinguishable part of your natural appearance. When you wear permanent makeup for men, no one knows your secret; they just know you look great!

It’s surprising what a difference in our appearance our eyebrows make. That arch of hair over each eye frames and defines our face. Perhaps our most expressive facial feature, we use our eyebrows to express delight, anger, surprise and thoughtfulness. Our eyebrows make us look human. Without eyebrows we look vaguely robotic and incomplete. 

Believed to be an autoimmune disorder, Alopecia Areata Universalis causes rapid loss of all facial and body hair. It can strike at any age, including early childhood, leaving alopecia sufferers feeling self-conscious and extremely uncomfortable about their appearance. Some sufferers of the disorder say the stares and rude comments of strangers can make them feel freakish about their appearance and reluctant to participate in social activities.

Many alopecia sufferers have found relief from their condition in paramedical tattooing. Using precision paramedical tattoo techniques, expert permanent makeup artists like Melany Whitney are able to create natural-looking permanent eyebrows where none existed. To help alopecia sufferers reclaim their natural beauty, Melany combines expert technical skill with her talent as a professional artist to tattoo individual eyebrow “hairs” above the eye sockets, creating perfectly-shaped eyebrows that look three-dimensional and completely natural.

To find out more about paramedical tattoo solutions to Alopecia Areata Universalis and view before and after photos of actual patients, click here to visit our website.

Always the rebel, the Baby Boomer generation is being dragged kicking and screaming into their golden years — and they’re fighting back! Refusing to look older than they feel, active boomers are dying their hair, stepping up the pace at the gym, liposuctioning away stubborn fat, and rejuvenating their appearance with permanent cosmetics to retain a youthful look. While social stereotypes would make most people assume that women are at the root of this boom in anti-aging pursuits, they would be wrong. Men are leading the charge!

Staying competitive in a tight job market is the primary reason men give for rejuvenating their appearance, but late-life dating lurks in the background, unspoken but equally important to male boomers. In both the business and dating arenas, men are finding that a mature but more youthful appearance gives them back the competitive edge Mother Nature is stealing away.

In their battle against time, many men are discovering the benefits of permanent cosmetics for men.  With permanent cosmetics there is no invasive medical procedure like there is in cosmetic surgery; and results are immediate, unlike the long months of hard work required to achieve noticeable results from diet and exercise programs.

Permanent cosmetics for men can bring natural, youthful color back to pale, aging lips. It can thicken and darken thinning eyebrows. Permanent makeup for men can even camouflage hair loss. Click here to find out more about how permanent makeup for men can make you look as young as you feel.

For most men hair loss is the dark side of aging. You can color graying hair, but there’s not much you can do when your hair starts to disappear — or is there? In the hands of a highly skilled permanent cosmetics artist, permanent makeup for men can camouflage hair loss and male pattern baldness, giving you a younger, more virile appearance.

Using a specialized form of tattooing, permanent makeup artists implant pigment interdermally into the skin layers of the scalp. When performed by an expert permanent makeup artist, the result gives the appearance of natural hair. However, your choice of permanent makeup provider is critical to achieving successful results.

Melany Whitney is a recognized specialist and innovator in the field of permanent makeup. Combining her extraordinary technical skill with her talent as a professional artist, Melany has developed a permanent makeup application technique to camouflage hair loss that mimics the three-dimensional appearance of natural hair. Using precise color matching and expert technique, Melany creates individual “hairs” on balding areas, blending them perfectly into the receding natural hairline. The result is indiscernible to the eye. See for yourself; click here to view before and after photos of actual clients.

Permanent makeup for men can also “correct” receding eyebrows and restore your brows to their youthful, thick, dark, manly appearance.

Every year the post-Thanksgiving madness seems to start a little earlier. Many stores are opening their doors at 3 a.m. this year! That means shivering in the dark for hours if you want to scoop up the best bargains. Some families make an annual ritual of night-owl shopping after Thanksgiving, but most people don’t enjoy fighting the mobs or the traffic just to save a few bucks. Most of us would rather sleep in after the Thanksgiving festivities and share a lazy brunch with out-of-town visitors. But the pressure to participate in the annual Black Friday buying frenzy niggles away in the back of our brains, urging us to get out there and start shopping for the perfect gift.

You can pull the plug on the insanity by deciding to give your honey a holiday gift certificate from The Whitney Center for Permanent Cosmetics. The two things every woman wants are a lovely appearance and more time. Permanent cosmetics give them both. Women who wear permanent cosmetics don’t have to waste time ”putting on their face” in the morning or touching up their makeup as they move through the day. Getting out the door in the morning couldn’t be faster — cleanse, moisturize and you’re ready to go! When you wear permanent makeup, you don’t have to worry about eyeliner smudging or lipstick wearing off. You always look fresh, relaxed and beautiful. What gift could be better? And you don’t have to go near a store!

Women’s breasts are often the focus of attention, but male breasts are more often exposed to public view. Men doff their shirts during a pick up game of basketball or while they’re mowing the lawn to cool their bodies down. In the gym or at the beach, it’s male breasts that are out there for all to see. For men who have suffered breast cancer or gynecomastia, a glandular problem that causes the breast to swell around the nipples, scarring left after surgery makes them uncomfortable among their peers and often embarrassed about having what most perceive to be a “woman’s problem.” Their bodies feel damaged, no longer virile or complete. The loss of a man’s nipples and deformation of the surrounding areola during surgery can be devastating to a man’s self-confidence and personal sense of masculinity.

Developed to help restore the breasts of women who had undergone a mastectomy due to breast cancer, permanent cosmetics nipple and areola restoration is finding a new market helping men who are recovering from male breast cancer or gynecomastia. Increasingly, men who have had breast surgery are turning to nationally-renowned paramedical tattoo artist Melany Whitney to restore their bodies. The innovative cosmetic tattoo technique Melany originally developed to help female breast cancer survivors has found a new use helping men recover from male breast cancer and gynecomastia. Melany is able to create natural-looking, three-dimensional male nipples and areolas that are perfectly blended to the patient’s skin color and give every appearance of being original equipment.

In the past decade, the sale of skin-care products and cosmetics for men has jumped from $40.9 million to $217 million. Men are discovering that a little wrinkle cream around the mouth, some concealer under the eyes and a light bronzer on the face can make them look healthier, younger, more virile and more capable. Men who just a few years ago would never have considered wearing makeup are now rubbing tinted creams into their skin to improve their appearance and give them a competitive edge in the work place.

L’Oreal, Dove, Menaji and other skin care/cosmetic companies that are targeting the male market have been careful not to scare away potential customers by using the “M” or “C” words. Men still blush with embarrassment and stalk quickly away if they hear the words “”makeup” or “cosmetics.” They may be interested in the products and what they can do to improve appearance, but they balk at anything with a female aura. “Skin care” is the operative term when marketing to men. Even containers and product names have been changed to appeal to the male market. Concealer becomes camo and comes in a Chap Stick-like applicator tube. Products are shipped in discretely unmarked boxes or camouflaged in old cigar boxes.

Men from Tim McGraw and Charlie Sheen to Terry Bradshaw and Howie Long have embraced male cosmetics but most men are still nervous about being outed. They want the appearance-enhancing benefits of these products without the telltale collar smudges.

Next time: Permanent cosmetics for men is the perfect answer

It’s taken men a long time to move past Old Spice and discover the benefits of cosmetics. Sure, a few savvy metrosexuals have tuned in over the past decade. And Queer Eye for the Straight Guy did get men to think about moisturizer. But Dove’s introduction of a body care line for men was considered a risky venture when it debuted last year. Most guys still start to squirm when you start talking about male makeup, but times are changing.

Credit the intersection of several unique events for creating the tipping point that has men hitting the makeup counter. The long drawn-out recession, continuing disastrous job market, and the aging phobia exhibited by the multitudinous Baby Boomer generation have created a cut-throat job market in which a more youthful appearance is as critical to winning a job or promotion as a sterling resume. Look tired and old and you’ll find opportunity slamming the door in your face.

Eye gel to reduce crow’s feet, stick concealer for hiding dark circles under the eyes, eye serum to reduce under-eye bagginess, anti-shine powder to keep you looking cool and in-charge, products to hide razor burn and blemishes, tinted moisturizers to even skin tone are all growing in male popularity. To prevent threatening the masculinity of their customers, manufacturers are careful about how they market these cosmetics, masking them as advanced skin care products. More men are turning to permanent cosmetics for men. They’re choosing lasting cosmetic enhancements over the embarrassment of daily makeup applications.

You’ve probably seen the television ad for a men’s hair coloring product where two corporate types are discussing job applicants. One points to a younger man with dark hair and says, “We need his energy.” His colleague points to a gray-haired man, saying, “Yes, but we need his experience.” Of course, (this is a commercial, after all) the solution is a “touch of gray,” implying that with a little hair color a man can appear to offer the best of both worlds.

Typical TV hype? Sure, but with a strong current of truth. The job market and corporate ladder have never been more dog-eat-dog than they are today. Looking fit, attractive and a bit younger than your years gives men a crucial competitive edge in today’s work place. A youthful appearance makes you appear more energetic and vital; people think you still have what it takes to “get the job done.” Men who have tuned into this new reality are using plastic surgery, hair transplants and permanent makeup to improve their appearance and give themselves a leg up in the business world.

Unfortunately, facelift and hair transplant procedures often leave telltale scars, negating the natural appearance hoped for. Paramedical tattooing by a highly skilled permanent makeup artist like Melany Whitney can camouflage facelift or transplant harvesting scars, hide bald patches in the scalp or beard, thicken eyebrows to give you a more commanding appearance and more. Find out about our specialized services for discerning men at Permanent Makeup for Men.