Permanently Beautiful

In the past decade, the sale of skin-care products and cosmetics for men has jumped from $40.9 million to $217 million. Men are discovering that a little wrinkle cream around the mouth, some concealer under the eyes and a light bronzer on the face can make them look healthier, younger, more virile and more capable. Men who just a few years ago would never have considered wearing makeup are now rubbing tinted creams into their skin to improve their appearance and give them a competitive edge in the work place.

L’Oreal, Dove, Menaji and other skin care/cosmetic companies that are targeting the male market have been careful not to scare away potential customers by using the “M” or “C” words. Men still blush with embarrassment and stalk quickly away if they hear the words “”makeup” or “cosmetics.” They may be interested in the products and what they can do to improve appearance, but they balk at anything with a female aura. “Skin care” is the operative term when marketing to men. Even containers and product names have been changed to appeal to the male market. Concealer becomes camo and comes in a Chap Stick-like applicator tube. Products are shipped in discretely unmarked boxes or camouflaged in old cigar boxes.

Men from Tim McGraw and Charlie Sheen to Terry Bradshaw and Howie Long have embraced male cosmetics but most men are still nervous about being outed. They want the appearance-enhancing benefits of these products without the telltale collar smudges.

Next time: Permanent cosmetics for men is the perfect answer

It’s taken men a long time to move past Old Spice and discover the benefits of cosmetics. Sure, a few savvy metrosexuals have tuned in over the past decade. And Queer Eye for the Straight Guy did get men to think about moisturizer. But Dove’s introduction of a body care line for men was considered a risky venture when it debuted last year. Most guys still start to squirm when you start talking about male makeup, but times are changing.

Credit the intersection of several unique events for creating the tipping point that has men hitting the makeup counter. The long drawn-out recession, continuing disastrous job market, and the aging phobia exhibited by the multitudinous Baby Boomer generation have created a cut-throat job market in which a more youthful appearance is as critical to winning a job or promotion as a sterling resume. Look tired and old and you’ll find opportunity slamming the door in your face.

Eye gel to reduce crow’s feet, stick concealer for hiding dark circles under the eyes, eye serum to reduce under-eye bagginess, anti-shine powder to keep you looking cool and in-charge, products to hide razor burn and blemishes, tinted moisturizers to even skin tone are all growing in male popularity. To prevent threatening the masculinity of their customers, manufacturers are careful about how they market these cosmetics, masking them as advanced skin care products. More men are turning to permanent cosmetics for men. They’re choosing lasting cosmetic enhancements over the embarrassment of daily makeup applications.

You’ve probably seen the television ad for a men’s hair coloring product where two corporate types are discussing job applicants. One points to a younger man with dark hair and says, “We need his energy.” His colleague points to a gray-haired man, saying, “Yes, but we need his experience.” Of course, (this is a commercial, after all) the solution is a “touch of gray,” implying that with a little hair color a man can appear to offer the best of both worlds.

Typical TV hype? Sure, but with a strong current of truth. The job market and corporate ladder have never been more dog-eat-dog than they are today. Looking fit, attractive and a bit younger than your years gives men a crucial competitive edge in today’s work place. A youthful appearance makes you appear more energetic and vital; people think you still have what it takes to “get the job done.” Men who have tuned into this new reality are using plastic surgery, hair transplants and permanent makeup to improve their appearance and give themselves a leg up in the business world.

Unfortunately, facelift and hair transplant procedures often leave telltale scars, negating the natural appearance hoped for. Paramedical tattooing by a highly skilled permanent makeup artist like Melany Whitney can camouflage facelift or transplant harvesting scars, hide bald patches in the scalp or beard, thicken eyebrows to give you a more commanding appearance and more. Find out about our specialized services for discerning men at Permanent Makeup for Men.

Beauty gives you a competitive edge in the workplace. It’s something most of us have long suspected but hated to admit — that attractive men and women rise faster and earn more in the business world. Known as “beauty bias,” it’s the reason the pretty girl gets the job and the cute guy gets the promotion. Fortunately, artistically-applied permanent makeup can level the playing field and make “beauty bias” work for you.

Consider these facts from an article published on Newsweek online:

• Attractive men earn 5% more and attractive women, 4% more than their average-looking coworkers.
• A handsome guy will earn $250,000 more over his lifetime than an ugly Joe.
• To compete more effectively at work, 13% of women and 10% of men would undergo cosmetic surgery.
• 57% of hiring managers admitted that unattractive people have a harder time landing a job than their more attractive counterparts, even if they have better qualifications.
• Hiring managers recommend job applicants spend as much time and money on their appearance as on their resume.
• In a ranking of desirable employee attributes, appearance ranked third behind experience and confidence, beating education which came in fourth.
• 84% of hiring managers said visibly older job candidates, particularly women, are usually passed over in favor of younger, more vigorous looking applicants.

Make the “beauty bias” work for you. Find out about permanent makeup today.

Permanent Makeup for Men

As competition heats up on the job market, more men are turning to permanent makeup to keep their competitive edge and maintain their grip on the corporate ladder. A few facial lines or a touch of gray may connote desirable experience, but looking old won’t earn you any votes in the board room. Corporations want their executives to look commanding, energetic and virile. Permanent makeup for men can enhance your most attractive features and make weak features more commanding, allowing you to maintain your competitive edge.

Permanent makeup is a type of cosmetic tattooing known medically as micropigmentation. The application of permanent makeup involves the tattooing of iron oxide cosmetic pigments into the dermal layer of the skin. A highly skilled permanent makeup artist like Melany Whitney can use permanent makeup to:

• Camouflage facial scars and scars from injuries, facelifts or hair transplants.
• Redraw uneven lip lines so they appear more symmetrical.
• Redefine the color and definition of facial areas affected by cleft palate surgery so they look more pleasing and natural. 
• Fill in unsightly bald patches and hair loss caused by male pattern baldness.
• Thicken and redefine eyebrows using Melany’s unique, natural-looking, feather-stroke technique.
• Enhance eyelashes to rejuvenate and highlight the eyes.

Permanent cosmetics for men can rejuvenate your appearance and help you recapture your competitive edge.

Your eyebrows frame your face. They are the portals to your eyes, pulling people into their limpid depths. Eyebrows come in all shapes and sizes. Today, lush, naturally-shaped eyebrows are fashionable, but in times past barely there, pencil thin brows have been in vogue. Today, we prefer eyebrows that follow a gently-sloping natual contour, but past fashions have included straight-lined beetle brows, exotic slanted brows and high-peaked, overly-arched eyebrows. Unfortunately, eyebrows perpetually plucked and trained to narrow or highly-stylized shapes may balk and refuse to regrow when we wish to adopt the natural look popular today.

Other forces can also impact the way our eyebrows grow and look. Many women have little understanding of natural eyebrow shape and over-pluck their eyebrows. In time, plucked hairs may refuse to grow back, leaving eyebrows that start a bit too far from the nose, arch too thinly above the eye or end too soon in an abrupt taper. Many men and women pull and tug at their eyebrows and eyelashes when they’re nervous. In it’s most severe form, Trichotillomania sufferers from may pluck their eyebrows and eyelashes bald. Age, too, affects hair growth and may leave eyebrows thin and patchy looking.

Inadequate eyebrows are a problem for both men and women, but, fortunately, it is a problem solved by permanent makeup and permanent makeup for men. Permanent eyebrows can correct eyebrow flaws, hide eyebrow scars, fill in thin or irregularly-shaped eyebrows and create the illusion of natural, healthy, well-formed brows.

Permanent cosmetics are a way to “outsmart Mother Nature and time,” one of our customers told us. So true. What nature gives us, she eventually takes away. As we age, our skin begins to loose elasticity and color and wrinkles start to appear. We start to develop that “old lady pucker” around our lips. The color slowly fades from our once rosy lips and cheeks, leaving us a pale imitation of our younger selves like a faded photograph stored too long in the attic. We may still feel vibrant and energized inside, but our outward appearance begins to look a little old and tired. Permanent makep is the solution.

Artfully applied by nationally known permanent makeup expert Melany Whitney, permanent cosmetics allow you to outsmart Mother Nature and roll back the hands of time. Permanent makeup can restore the youthful color to your lips and the blush to your cheeks. It can line and fill your lips with lush color and banish wrinkled puckers. Permanent makeup can make your eyes sparkle with delight and your spirits soar.

After permanent cosmetics, the face you see in the mirror will look younger, fresher, more vibrant. Permanent makeup banishes the dull grays and washed out beiges of age and restores your skin’s youthful color palette. Who says you can’t trick Mother Nature?

Get a second look with Permanent Cosmetics for Men.

It’s all over in 15 to 20 seconds. That’s all the time guys have to make that all important first impression when they meet a woman. At least that’s the view of the authors of a fun and fascinating new book that will be in bookstores later this month. In Undateable: 311 Things Guys Do That Guarantee They Won’t Be Dating or Having Sex, authors Ellen Rakieten and Anne Coyle provide a hilarious field guide to male dating faux pas. Cringe-worthy wardrobe malfunctions, disastrous relationship-tanking behavior, unfortunate male mood-breakers and a host of other dating red flags are come under scrutiny. Sure, the book subjects male dating behavior to some hilarious ridicule, but it also provides thoughtful insight into the female mind and practical recommendations for getting past those first 20 make-or-break seconds successfully.

While Undateable focuses largely on fashion and behavior faux pas, it’s a person’s face that first captures attention and is the focal point of a large portion of those critical first 20 seconds when men and women meet. Permanent cosmetics for men can ensure that you make the most of each critical first encounter. Permanent cosmetics for men can camouflage unsightly facial scars and correct pigment problems, create a more symmetrical lip line and create fuller, more commanding eyebrows. Visit our Permanent Makeup for Men website to find out more. The clock is ticking!

It is politically correct today to recognize the inner beauty in each individual and eschew outward appearance as a measure of a person’s worth. But scientific studies have repeatedly shown that human beings are hard-wired to respond more positively to beauty. Beauty seems to be as much a survival skill as intelligence or strength. We trust and value attractive people. It is no accident that successful politicians, movie stars, television personalities and business leaders seem more attractive than the average Joe or Jill on the street.

In her 1999 groundbreaking book, Survival of the Prettiest, Harvard Medical School psychologist Nancy Etcoff applied the nature vs. nurture argument to the issue of physical beauty. What Etcoff discovered is that, despite our intellectual desire to peer beneath the surface, in practice we do judge people by their appearance — and beauty tips the scales in an individual’s favor every time. Etcoff found that beautiful people hold better jobs, are paid more, are promoted more often and seem to find an easier path to success. We may wish it were different, but the reality is that life is easier for beautiful people.

Some individuals are blessed with naturally beautiful features. The rest of us must rely on makeup, fashion and personal style to enhance our features. Fortunately, artistically applied permanent cosmetics can permanently enhance your best features while correcting small flaws that may detract from our appearance. When expertly applied by renowned permanent makeup artist Melany Whitney, permanent cosmetics can create a stunning, more beautiful you, ultimately enriching your appearance and your life.

Dove is chipping away at America’s idealistic views about beauty, doing its part to show that each of us is beautiful in our own way. Dove used the Super Bowl to tackle stereotypes about men’s grooming. Using the tag line “Be Comfortable in Your Own Skin,” Dove used buff athletic men to portray moisturizing and skin care as a healthy way for a man to nurture his body.

For centuries men took a bare bones approach to grooming. A shower and a shave was the male standard. In the 1800s, male grooming products were introduced at upscale barbershops and men’s clubs, but were sneered at by the Joe on the street. With the exception of hair pomades which faded in and out of style and were considered more of a necessity than a matter of vanity, male toiletries comprised an extremely thin market through the 1950s. The 1960s sexual revolution heralded a turning point in male grooming standards. By the 1960s men’s toiletries had become a fast growing market, although selection was still limited to basics like shaving cream, hair gel and aftershave.

It wasn’t until 2000 that male fragrances exploded onto the cosmetics market, opening the door to skin care and other grooming products designed specifically for men. Today most men take as much care in their appearance as women and many turn to permanent cosmetics to enhance their appearance, camouflage scars or correct flawed features. To find out more about male permanent cosmetics, visit our permanent makeup site for men.