Permanently Beautiful

I was captivated by Michelle Obama and Cindy McCain during the final days of the presidential election. Thrust into the national spotlight, both of these uniquely different women radiated a stunning presence deserving of our admiration. Each woman had her own definitive style, yet both earned our respect for their gracious demeanor and steadfast support of their spouse and his ideals. As the final frantic days of the election drew to a close, the candidates’ wives always appeared calm, serene and composed, an oasis of sanity in a sea of chaos. It was easy to believe that whichever man became president, the woman who was his partner would provide a centering influence in his life during the turbulent days to come.

In thinking about what engendered these feelings of admiration and respect, much of it came down to the physical presence of these two fascinating women. Despite what had to be long, exhausting days and nights on the campaign trail, these women were always impeccably turned out, their clothes tastefully chosen, hair immaculate and makeup flawless. Through their appearance and demeanor they created an aura of graciousness and generosity of spirit that we found compelling.

While we are taught not to judge a book by its cover, physical appearance will always shape the way we think and feel about people, at least initially. As with the candidates’ wives, an individual’s outer persona is too often the only indication we are allowed of the dynamic individual who may lie within. The 24-hour beauty of permanent cosmetics allows you to project your perfect persona at every hour of the day, no matter how hectic or exhausting that day may be. Through the artistry of permanent cosmetics, you wake up gorgeous and go to bed gorgeous.