Permanently Beautiful

Melting in NYC

Ugh! The mercury climbed to 100 degrees in Central Park yesterday with no relief in sight! The heat wave blanketing the Northeast is expected to keep NYC temperatures languishing in the high 90s and triple digits for most of the week. Steamy subway platforms have turned usually crisply turned out New Yorkers into post-match World Cup wanna-bes. Until temperatures drop again, the rumpled, sweaty look will be de rigueur for city residents.

Baking between the city’s concrete towers, New Yorkers struggled back to work today after the long holiday weekend, clothes limp and hair straggling in the sweat. Putting on makeup was a farce. Less than 10 steps out the door and you could feel it melting down your face! By the time you arrived at the office you were lucky to have a few streaks of eyeliner smudged down your cheek.

Summer has barely started. Can you imagine what it’s going to be like in August? You might as well dump your makeup down the drain now for all the good it’s going to do you. Or you could be smart and get artistically applied permanent makeup. When all around you people are melting, permanent makeup keeps you looking fresh and beautiful. Permanent makeup is the only make up tip that works when New York sizzles!