The Center For Permanent Cosmetics
Fall 2008


Eye Beauty Tips
from Melany

Catch Melany Whitney On Television

Looking For Your Testimonial

Book Review

Thinking about permanent makeup? Here are a few comments from our clients.

"A face-lift made me look younger, but permanent makeup made me feel pretty again."

"I love the personal freedom of waking up looking refreshed."

"I had brows done by Melany, and now I want to add liner and lips"

"Melany is a true perfectionist. Her esthetic and artistry and true love for what she does distinguishes her from the rest."

"I experienced only slight discomfort during the procedure but I so much enjoyed talking to Melany and listening to music in a very comfortable, clean medical facility. I left so pleased that I was ready to go out immediately to celebrate with my friends!"

Welcome to the Fall Issue

Melany Whitney the "Voice of Permanent Cosmetics". In these trying economic times we all need to look for investments that are secure and deliver long-term results; an investment in permanent makeup delivers just that. You may want to look your best during the extended hours you may be working or have a more youthful appearance as you enter the job market again. Where the financial markets are wildly fluctuating, there is one refuge that will always pay off, that is an investment in improving and enhancing your appearance with permanent makeup.

We've all heard the expression that "the eyes are the windows to the soul". How true this seems to be especially today! We all know how "unadorned" eyes look first thing in the morning - quite tired looking indeed. Even during or after a hearty workout or after an entire day at work – your eyes reflect the way that you are feeling, as well as saying a lot about your personality.

Why not naturally enhance your eyes with permanent cosmetic? In this issue you'll find interesting information on how this can be easily accomplished; resulting in personal freedom day in and day out. Enjoy!

Best Regards,

Melany Whitney


Eye Beauty Tips from Melany Whitney CPCP, DAAM

We've interviewed Melany on how she beautifies eyes for a new client. We think that you will find her artistic insight interesting reading.

Interviewer: Melany, you do such a wonderful job on enhancing eye beauty, but don't clients get uncomfortable with you working so close to their eyes with needles?

Beautiful eyes can be yours too.Melany: Let me explain a little about the eye area first. The eyelids are literally the two folds of skin that shield the eyeball. The upper eyelid is larger and more moveable. It regulates the opening and closing of the eye with the help of the Orbicularis Palpebrarum muscle. Lower lid movement is slight. The eyelids act to sweep dirt from the surface of the eye, protecting it from injury, and helping distribute tear fluid.

As a permanent cosmetic practitioner, I am frequently working in close proximity to the eye and over the major protection for the eye, the eyelid. This is the biggest fear that my clients have – can I go into their actual eyeball during a procedure? Well, because the eyelids are the protection for the eye – I only work with a closed lid – thus protecting the eyeball at all times. I hold the lid firmly, but gently, in order to get enough stretch for pigment retention in that area. Poking a client in the eye has never been a concern for me a seasoned technician. The part of the eyelid that I work on is thicker at the margin – called the Tarsal Ridge. This is where most technicians DO NOT put color because it is actually more difficult to do, if one is not familiar with the physiology of that area.

Interviewer: So do you put color there in the Tarsal Ridge?

Melany: Yes, I feel that any eye lining procedure is not complete without some darkness being put in between the client's eyelashes (the Tarsal ridge area) to give the appearance of a fuller and thicker lash base. It usually is an area in which you simply cannot get conventional eyeliner – so that the line you get with over the counter products, winds up accentuating the thinning of our lash line instead of plumping it up.

I always include this lash enhancement, which in most cases is all that is needed, to give one a "brighter and open eyed" look. It is natural and cannot be easily detected as "added". You can go to sleep, wake up, swim, sweat, etc. without "tell tale raccoon eyes".

Interviewer: What about the client who wants a more dramatic look?

Melany: If my client wishes a bit more thickness or darkness to that upper lash line, I can add a tad thicker line in that area to make that area even more outstanding. At the same time, I try to keep a "soft edge" to both the top and bottom liners for that all important natural appearance.

Interviewer: What about the lower lid, I think you do something different there don't you?

Beautiful eyes can be yours too.Melany: Yes I do, the lower liner is definitely treated a bit differently than the top liner. It needs to be put in-between each bottom lash and in a more of a stippled or connected dots technique. Due to the natural salt we have in our tears – the bottom line will always fade a lot more than the top and give a softer effect – but a very important one. Without bottom definition, your eyes tend to look droopy and tired. Done correctly, which means, NOT done with a thick application, the liner will actually make your eyes "pop". If not done in just that precise way, a thick black liner will tend to "close the eye up".

Interviewer: What about color and what color should not be used?

Melany: The choices in color for eyeliner have basically come down to black and black brown. Color can actually be applied as a shadow above the liner (permanently or by conventional means) if desired later. If you understand color theory – the reason you should not rim your eyes with a medium or light brown is that those browns tend to have too much warmth or red tones in them and can give your eyes a "rabbit eye" (pink) effect.

Interviewer: Any other important tips for us today on eyeliner?

Melany: Another VERY important tip is that eyeliners should NOT go past the last lash in any direction (top or bottom). This is due to the fact that if done in the medial area or outer Canthus area of the eye, you could experience "migration", weeping or bleeding of the color under the skin, where it is not supposed to be. I am asked many times to pass these parameters and decline. Better safe than sorry in these instances!

Another comment I'd like to make is that all black eyeliner pigments have "blue" in them. This blue will eventually come out months to years down the road. This has never been a "negative" to be concerned about, since all eyes look great with the smallest bit of blue or charcoal around them. Actually this "fading" tends to make light blue eyes a bit greener looking! This does not indicate that your technician is using "common" tattoo ink in your liner – it is simply a reality of the color black.

Interviewer: What great tips and insights into how you enhance eyes permanently. You also had some great insights into brow design in the last newsletter issue and I would like to provide that link to our readers. I'm sure you'll have another new tip for us in our next issue and even I will be looking forward to that.



Melany Whitney on Television

Watch Bravo on October 3rd to see Melany's interview on permanent makeup.Melany Whitney will be interviewed on Bravo TV's Ironic Iconic America to be broadcast on Friday, October 3rd, at 8 P.M. Eastern Time.

This one hour cable television documentary will explore America in a way you've never seen before. The show is an unpredictable journey traversing American popular culture through its fashion, food, love & sex, beauty, and design.

Led by a connoisseur and his eager foreign counterpart, the audience is taken from one end of the continent to the other, effortlessly leaping through time and space, making observations on America that are sometimes revealing, sometimes surprising, but always insightful and informative.

Melany Whitney has been chosen as the leading representative of the permanent cosmetic profession as part of the documentary's review on American beauty enhancements today. Don't forget to tune in and watch this sure to be talked about program on TV.

We'll post a video clip of the show on our website if you miss the program October 3rd. Look for it in early October. You'll be able to view it from our Press Room page.



We're Looking For Your Testimonials

We're going to be adding a new section to our website on client testimonials and are inviting you to send us yours. If you have been a client of Melany's we would appreciate it very much if you would take just a moment and rate her services and leave us a comment that we can post on our website. The online form takes less than one minute to complete.

We know that you will want to share your beauty success story with others and even show off your new permanent look. If you want to send us a photo, we'll post it too next to your testimonial. Thanks for your help in advance and we'll keep you posted when we have the new Testimonials section launched.



Book Review – I Love My Permanent Makeup

I Love My Permanent Makeup book.If you are considering permanent makeup for the first time here's a great book that will help you to know and understand our industry better.

The book is called I Love My Permanent Makeup and is written by Debbie McClellan.

The book is written with you in mind and talks about the safety and beauty of permanent makeup. The book answers over 60 common questions that new potential permanent makeup users will want to know.

You can buy it for $9.95 on



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