The Whitney Center For Permanent Cosmetics
Spring 2010

Welcome

If Beautiful Have Survival Edge, Permanent Cosmetics Levels Playing Field

Red Red Lips Dominate Oscar Night

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Thinking about permanent makeup? Here are a few comments from referring physicians.

"Her expertise
makes cosmetic tattooing one of the ultimate permanent enhancements."
D. Day M.D.

"I have full confidence that when Melany completes her applications, the clients will get the results they desire."
S. Scherl M.D.

"Melany's paramedical expertise provides final touches in reconstruction & surgical procedures. Her artistry provides a unique distinction within her field."
V. GiampapaM.D.

How to Outsmart Mother Nature and Time

Melany Whitney the "Voice of Permanent Cosmetics".We've got some great articles in this issue about how to look your best and outsmart Mother Nature with permanent cosmetics this month.

If you're looking for more great tips, make sure to check out our blog for trends, makeup tips, and interesting articles for women with or without permanent makeup.

Best Regards,

Melany Whitney

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If Beautiful Have Survival Edge, Permanent Cosmetics Levels Playing Field

It is politically correct today to recognize the inner beauty in each individual and eschew outward appearance as a measure of a person's worth. But scientific studies have repeatedly shown that human beings are hard-wired to respond more positively to beauty. Beauty seems to be as much a survival skill as intelligence or strength. We trust and value attractive people. It is no accident that successful politicians, movie stars, television personalities and business leaders seem more attractive than the average Joe or Jill on the street.

Beautiful people have the survival edge.In her 1999 groundbreaking book, Survival of the Prettiest, Harvard Medical School psychologist Nancy Etcoff applied the nature vs. nurture argument to the issue of physical beauty. What Etcoff discovered is that, despite our intellectual desire to peer beneath the surface, in practice we do judge people by their appearance - and beauty tips the scales in an individual's favor every time. Etcoff found that beautiful people hold better jobs, are paid more, are promoted more often and seem to find an easier path to success. We may wish it were different, but the reality is that life is easier for beautiful people.

Some individuals are blessed with naturally beautiful features. The rest of us must rely on makeup, fashion and personal style to enhance our features. Fortunately, artistically applied permanent cosmetics can permanently enhance your best features while correcting small flaws that may detract from our appearance. When expertly applied by renowned permanent makeup artist Melany Whitney, permanent cosmetics can create a stunning, more beautiful you, ultimately enriching your appearance and your life.

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Red Lips Dominate at Oscar Night

Naturally, the gowns were gorgeous, but what really stood out at this last month's Academy Awards telecast were the lush red lips many stars wore almost as an accessory.

Best Actress winner Sandra Bullock gleamed almost as brightly as her Oscar statue in a stunning, form-fitting silver Marchesa gown with a beautifully embroidered bodice. With just a touch of jewelry at her ears and wrist, it was Sandra's bright red lips that stole the show.

Red lip color is in!Vera Farmiga matched her stunning lip color to the brilliant magenta silk crepe pleats that cascaded in lush curves down her strapless Marchesa column gown. Charlize Theron garnered a lot of attention with a unique deep amethyst Dior gown that featured hug pink satin rosettes placed directly over her breasts. Her beautiful deep red lip color did bring attention back to her face, but only briefly.

Deep, bright red lip color calls attention to your face and is the hot new look for spring and summer. Unfortunately deep lip shades can be out of place in some situations. Women who have a permanent lip color can enjoy the best of both worlds. They can have their lips colored the perfect shade of soft pink, rosewood, coral, or whatever shade best complements their skin tone and works with their lifestyle. They can even enhance their lip color by using lipstick or colored  lip gloss for more intensity as the occasion arises.

Remember permanent lip color does not exclude you from wearing more or less color. It  gives personal freedom and security of knowing that you never need to apply lip color to look good or to complete your facial makeup. You'll never have to be a slave to your mirror with permanent lipshading.

All pigments used in lipshading are mixed by Melany to provide the most enhancing shade, and her service includes a reshaping of the lipline as needed. If you prefer, a lipline and shadedown can be done for those that have lip color but want to correct or reinforce a fading lip line.

Dewey red lips.This is the perfect time to plan your lipshading appointment for summer preparation. Lipshading makes an aging face appear younger (since lips fade with age and in volume and color). Lipshading is even the perfect accent for younger women whose active lifestyle means they want to look great round the clock.

When you have a lip procedure done at the Whitney Center for Permanent Cosmetics, we use the services of our medical offices to ensure that there is no pain no matter which lip procedure you select.

African American women should be cautious about purchasing permanent lipshading procedures as their lips will hyperpigment and turn brown even with the most skilled permanent application.

Beauty is in the eye of the beholder but knowing that you are comfortable in "your skin" all the time, is our goal and with the expertise of Melany Whitney, you are giving yourself an advantage by using her superior skill and experience.

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