The Whitney Center For Permanent Cosmetics
March 2014

Paris Beckons the Whitney Center

Melany Whitney the "Voice of Permanent Cosmetics".

Dear Friend,

I am still in Paris this month but scheduled to be returning to the States soon. While the Whitney Center management staff evaluates the European market for expansion, at home our offices have been busier than ever.

I know that you'll enjoy the article this month. As for me, I always share what enhancements I've done. I am not shy about sharing how looking your best builds confidence and success.

Kindest Regards,

Melany Whitney

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To Tell or Not to Tell? How Honest Should You Be about Beauty Enhancement?

To tell or not to tell? That’' the question that confronts anyone who undergoes a beauty enhancement procedure. From Botox to bariatric surgery, American women – and men – are taking more radical steps than diet and exercise to improve their appearance.

More than 14 million cosmetic procedures were performed in 2012, an increase of 5% over the previous year, according to the American Society of Plastic Surgeons. Demand for facelifts and eyelid lifts increased, as did all minimally-invasive procedures, particularly facial rejuvenation treatments like Botox and intradermal fillers. In fact, the number of Botox injections reached an all-time high at 6.1 million!

But plastic surgeons aren't the only beauty transformers in demand. The Whitney Center's expert technicians are seeing more clients interested in permanent enhancements, fuller brows, defining eyeliner,fuller lip color, scar camouflage and micropigmentation to camouflage hair loss.

People no longer feel trapped by their face or body. Social acceptance of cosmetic enhancement has freed people to transform their appearance and become the person they wish to be. For most people, it's a matter of improving, not changing, their appearance.

A decade ago, most women wouldn't dream of telling even their closest friends that they had undergone a facelift or other procedure and many still wouldn't. But the old taboos are dying. Today, many women are so excited by their new look that they willingly share cosmetic, medical tattoo, plastic surgery and other beauty enhancement tales in the health club locker room.

The New York Times recently put a somewhat different spin on the tell-or-not question by asking a panel of experts whether people should come clean about beauty enhancements. The panel was divided. Debra Ollivier, author of What French Women Know, said French women guard their privacy too much to ever tell. However, Han Kang, author of The Vegetarian, said cosmetic enhancement is simply part of doing business in her native South Korea. We have to side with cosmetic dermatologist Doris Day who echoed our own thoughts when she said, "it’s a personal choice."

The Whitney Center is proud to be considered by many women their top choice as their personal beauty secret. For more information on the types of permanent makeup treatments we provide, we invite you to visit our website.



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