The Whitney Center For Permanent Cosmetics
April 2015

Tax Return? Make a Wise Investment in You!

Dear Friend,

The importance of lip color is often overlooked, but lovely lush lips are the finishing touch to any beautiful face.

For women, without lip color, your face can appear unfinished and even washed-out. Permanent lip color allows you to simply apply clear gloss and your look is complete.

Perhaps, you'll want to invest your tax return money in a lip procedure with the Whitney Center that gives a smart return on investment.

When you come in for your refresh this spring ask us about adding permanent lip color, or lip liner, to your appointment. You'll be amazed at the polish this little addition will give to your overall look. Plus you'll get a 10% discount off a full lip procedure booked before September 30, 2015.

Best Regards,

Melany Whitney, Mandy Sauler, and Joan Freedman

Connect with us on Facebook NYC and Twitter.


Lovely Lip Tips From the Whitney Center Experts

Beautiful lipsNot all lips are perfectly shaped! With a permanent makeup application many irregularities, color imperfections, and even an improved lip shape may be created to enhance your personal beauty. This holds true for both men and women.

To help you understand how permanent makeup can reshape and improve your lips, we've interviewed our experienced staff and shared their comments with you.

Interviewer: What exactly can be done to reshape and enhance lips with permanent cosmetics?

Whitney Center: There are methods to correct some inconsistencies that we encounter as Permanent Makeup Technicians. Of course, we always take into consideration what our clients would like to achieve with a permanent cosmetic lip procedure. So, we always ask our clients to bring their favorite lip liners and lipstick with them to the procedure so they can show us exactly what they would like as their final result.

Interviewer: I understand that your expertise in color is one of your most envied talents by other professionals and students. What tips do you have for color selection for permanent lips?

Whitney Center: When it comes to permanent lip color, you must remember at all times that implanted color in the skin is a combination of the mostly cool/blue lip tone and the color of the pigment, when it all has exfoliated after a few days and healed in for a few weeks, to determine the final color.

Implanted color is always much more natural in appearance than any applied conventional lipstick. Permanently applied lip color also eliminates "bleeding"; where regular lipstick "spreads" into the small periorbital lines (whether deep or superficial) that we all have around our lip borders. Permanent lip color solves the problem of unexpected lipstick on front teeth (argh!) or smearing of lipstick color with dinner napkins. There will be no more lipstick on the "collar" of your loved one or anywhere else for that matter, when you have permanent lip color.

Beautiful lipsInterviewer: I've heard of the Whitney Center technique for lips, what is it?

Whitney Center: With the Whitney Center's technique for lips, technicians can make subtle changes in the permanent lip color that will present dramatic results. Thin upper and lower lips can be improved with the use of permanent lip color pigments to make the lip appear slightly fuller and more defined.

Using a slightly brighter color will give more retention and make lips appear fuller also. Remember, brighter color implanted under the skin will never appear too bright. Of course, a soft natural color can also have a very positive result for those who want definition and only a slight tint.

Interviewer: what about clients who want a new lip shape?

Whitney Center: With permanent lip applications we can help enhance or improve the cupid bows (the peaks of the upper lip under each nostril). This area can either be too pointed, too flat, uneven, or just nonexistent. With the Whitney Center technique, we can create any shape that is appropriate for the your shape face and lower orbital area to improve your appearance.

When you want the look of fuller lips, permanent makeup applied correctly can give a more youthful expression to the entire face. For anyone that has ever been unhappy with "too large a lip", a deeper color done well within the vermillion line (natural border of the mouth) can create a smaller lip appearance.

We will never apply color directly into the corners (commissures) of the mouth, as color in this area gives the appearance that you've eaten a big piece of chocolate cake and not wiped your mouth!

Interviewer: How long does the typical lip procedure take and is it painful? Also what type of lip procedures do you typically do?

Whitney Center: Other than full lip procedures which take about 1 1/2 hours to complete and are virtually painless due to the use of a strong topical anesthetic or doctor administered nerve block.

To prevent a "ring around your lips" we will reshape, if necessary, the lip shape with a more natural lip liner color and then shade that color down into the lip for a softer look. This technique only works with the more natural and softer shades of lip pigments.

Interviewer: What about a stronger lip color to give the look like lipstick has been applied, is that possible?

Beautiful lips without lipstickWhitney Center: If you desire a "lipstick look" or stronger constant color in your face, then a bit of Vaseline or clear lip gloss is all that is needed on top of full permanently applied lip color to make the color stand out and look as if you spent all that time lining and filling in your perfect lips.

Interviewer: As we all age, it is natural to get wrinkles around your mouth, how do you handle permanent lip applications in this special situation?

Whitney Center: Fine lines around the lips are the hardest lips to do in permanent makeup but are also the most rewarding other than a cleft lip. The finished results can provide a significant improvement in your facial appearance. This is where our experience comes into play; from years of dealing with these complex permanent lip enhancements. It simply takes time and expertise to render wonderful results.


If you've been considering a permanent cosmetic procedure to enhance your lips, we invite you to view before and after photos of real people who have experienced the artistic lip enhancement of which the Whitney Center excels. View Client Photos.

If you are tired of keeping up with all those compacts and tubes, simplify your makeup routine with the help of our expert permanent makeup technicians at The Whitney Center for Permanent Cosmetics.

For more great tips and beauty trends read our blog "Permanently Beautiful" and connect with us on Facebook and Twitter.



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