The Whitney Center For Permanent Cosmetics
September 2015

Let's Talk Beauty Maintenance

Dear Friend,

As we look fondly back upon summer vacation and return to the office routine and, for some, a busy school year, we often forget about ourselves.

How about we take a moment for our own beauty maintenance? Perhaps it's time to consider permanent cosmetics, a field in which The Whitney Center is an expert.

Our years of leadership in the field compelled InStyle to reach out to us for an interview. This feature addressed the issues that we have heard in the past, and answered the ultimate question: is permanent makeup right for you?

From 15 years of practice, we at The Whitney Center realize that almost every face can use a little help with cosmetic tattooing. Our expertise cannot simply be taught: it takes years of working in skin artistry to understand what makes a face look naturally enhanced.

Facial morphology and skin tone don't change over time, so why not draw upon your strengths of who you are now to make a more confident you today and for years to come?

Rest assured that our permanent cosmetic technique is a wise investment. Our client testimonials commonly include phrases along the lines of, "I can’t believe I waited so long," "It's a miracle," "You changed my life," and "I couldn't feel better about myself!"

Consider taking some time this fall to make an appointment with The Whitney Center to ensure that you have more confidence for years to come. Why wait? Time might not improve anything you're struggling with; be kind to yourself and consider this investment that, over time, amounts to merely a few cents per day. If our words can't convince you, read the entirety of InStyle's interview with us below.


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Everything You Need to Know About Permanent Makeup

by Samantha Faragalli, Editor of InStyle

When it comes to makeup, no one loves a short-lived look that fades by midday. Perhaps that's why permanent makeup (aka, cosmetic tattooing) is on the rise in the U.S. While the results take the #IWokeUpLikeThis trend to a whole new level, there are important factors to consider before you ink. To learn more, we chatted with Joan Freedman, Principal of the Whitney Center for Permanent Cosmetics.

Permanent vs. Semi-Permanent

There are two types of makeup tattoos: permanent, in which pigment is placed in the dermis and will last forever, and semi-permanent, in which pigment targets the outer epidermal layer and is designed to fade away after a year to 18 months. Make sure you understand what kind you're getting. Permanent makeup means it's everlasting (though, like any tattoo, touch-ups may be required every few years to combat fading). The biggest risk to going permanent? "Removing it is a very difficult and expensive process, so do your research well and look up the reputation of the technician and business," says Freedman.

It Is a Big Time-Saver

Instead of having to apply a ton of makeup every morning, permanent cosmetics allow you to look done up 24/7. While you may still want to add a little foundation or eye shadow every now and then to complement your inked brows, eyes or lips, makeup tattoos do save time in the day-to-day. And when performed by a highly skilled pro, the tattoo pigment "actually [looks] more natural than any topical makeup," according to Freedman.

Related: How Long Will They Really Last?

Is It Painful?

Although permanent makeup is considered a tattoo, there is very little discomfort, says Freedman. Similar to professional tattoo artists, the choice of tool and method of application is key. "After applying a medical grade topical cream that numbs the skin to create a painless experience, we implant the cosmetic pigment with a traditional coil or rotary machine, which gets the color in with ease and provides stability and vitality of color for years." Downtime should be minimal, according to Freedman, who says that clients can typically return to business as usual immediately after.

Choose Your Technician Carefully

Now is not the time to bargain hunt. A well-done look "is fated in the provider," says Freedman.

A few tips for selecting the right technician:

1. Research the reputation of the specific technician you're considering through internet reviews--and don't be shy about asking for client testimonials. This is a big step, and you should be sure you're getting what you bargain for.

2. Ask to see photo books of the technician's work. Carefully examine the images and ask yourself if you truly like what you see. If you feel any hesitation, keep searching.

3. Always visit the center before committing, and note whether it appears clean and sterile.

4. Don't be afraid to ask questions, including how exactly the permanent makeup is applied, and how long it will take to finish the job. And once you've found the right technician, make sure you inquire how to properly prepare for your procedure.



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